THE GUARDIAN (MEDIA LANGUAGE/ REPRESENTATION) Flashcards
1
Q
What newspaper style is the Guardian classified as currently?
A
- Broadsheet FORM
- But prints in smaller tabloid style.
2
Q
What lexis does the Guardian typically use?
A
- Formal
- Sophisticated
- Analytical
3
Q
What is the main focus of the Guardian’s content?
A
- Hard news= Investigative journalism
- Focus- social justice, politics, global issues.
4
Q
Describe the media language used in the Guardians online content?
A
- Multi-media content
- Interactive content.
- Long-form/ text-heavy
5
Q
How is the representation seen in the Guardian a reflection of the papers ideology?
A
- All representations seen in the Guardian attempt to COMMUNICATE the paper’s liberal viewpoints and values.
When analysising media lang think about HOW representations are being used to communicate the papers ideology!
6
Q
How does the ownership or industry context possibly affect the REPRESENTATIONS found in the Guardian?
A
- TG is owned by the Scott Trust.
- The Scotts Board of directors is made up of different social classes and genders but are mainly white middle class males.
- ===TG attempst to support diversity in theri viewpoints and representations BUT these V +R will always be from the perspective of white middle class males.
7
Q
Representation of women in the Guardian?
A
- Feminism and gender equality is promoted.
- So issues such as gender pay gap, women’s rights and representation are covered.
8
Q
Minorities & Immigration- representation in the Guardian?
A
- Positive, inclusive representations.
- Covers issues such as migrant struggles, racial injustice, systemic inequalities.
9
Q
LGBTQIA+ representation in the Guardian?
A
- Supports LGBTQIA+ rights
- So, issues covered= discrimination and representation.
10
Q
Working class- representation?
A
- Advocates for workers rights.
- Issues covered- anti-austerity policies
11
Q
Political representation ?
A
- Left-wing bias
- So, critical of the CP/ Brexit and right wing figures.
