THE DAILY MAIL (INDUSTRY AND ECONOMIC CONTEXT)

Question 1

What is the Daily Mail?

Answer 1

• Mid-market tabloid.
• Sitting between serious broadsheets (The Guardian) and sensationalist tabloids (The Sun)

Question 2

How popular is the Daily Mail?

Answer 2

• Print- has one of the highest PRINT circulations in the UK.
• Digital- One of the most visited English language news website globally. (MailOnline)

Question 3

Who is the Daily Mail owned by?

Answer 3

• DMGT (Daily Mail and General Trust)

Question 4

What is the DMGT (Daily Mail and General Trust)

Answer 4

• British Media company.
• Owned by Lord Rothermere

Question 5

Who owns DMGT (Daily Mail and General Trust)?

Answer 5

• Lord Rothermere= Chairholder and Main shareholder (his family has owned the company since 1800s)

Question 6

What buisness model does the DMGT follow and what effect does this have on the content of the newspaper?

Answer 6

• Privately owned and profit-driven company.
• Effect= Strong focus on commercial success.

more focused on commercial success compared to publically owned media (BBC) or trust-owned media (Guardian)

Question 7

What is the political and ideological stance of the Guardian?

Answer 7

• Politics- Right-wing/ conservative.
• Support/endorses- CP mirroring their policies/concerns (immigration, law and order, British nationalism)
• Effect on content- Historically critical of left-wing politicans/ideologies and the LP.

Question 8

Who are the main competitors of the Daily Mail in terms of readership?

Answer 8

• The Sun (another right-wing tabloid)
• The Telegraph (a conservative broadsheet)

Question 9

How is the Daily Mail funded?

Answer 9

1. Print sales (best-selling UK paper)
2. Advertising (especially on MailOnline which attracts millions)
3. Subscriptions (offers premium content for suscribers)
4. Events and brand extentions (runs You Magazine and spin-off brands)

Question 10

Digital Expansion & MailOnline

Answer 10

• Focus- soft news (celeb news, gossip, sensationalist headlines)
• Features- Clickbait style journalism/short engaing articles.
• Competitors: The Sun/Guardian/BBC News.

Question 11

What are the main criticism of the Daily Mail?

Answer 11

• Sensationalism
• Right wing bias
• Misinformation (banned as a credible source on Wiki due to reliability concerns)
• Populist stances

Question 12

How is the Daily Mail regulated?

Answer 12

• IPSO- Independent Press Standards Organisation.

IPSO is often seen as less strict than other regulatory bodies, as it was set up by newspapers themselves after the Leveson Inquiry into press ethics.