IMPACT OF DIGITAL MEDIA ON THE NEWS INDUSTRY

Question 1

2000’s introduced broadband, web 2.0, apps etc. What effect did this have on traditional media power and audiences?

Answer 1

1. Audiences can access information via online services (wiki)
2. Audiences can produce their own news as citizen journalists.
   = owners are no longer in control of news production, distribution + info.

Question 2

What are the main challenges that print news faces in the rise of digital news/ social media?

Answer 2

1. Decline in Print Newspapers purchasing (The Guardian has lost over 200,000 print readers in 10 years)
2. Loss of Advertising revenue (companies prefer digital advertising)

Question 3

To remain relevant, many newspaper ownsers have expanded their titles online. What are the benefits of this?

Answer 3

1. Reduces enviromental and economic costs in production and distribution.
2. Facillitates easier global distributions.
3. Audiences can interact with news stories (sharing, liking) - ownsers can monitor which stories are the most popular.