THE GUARDIAN- AUDIENCE

Question 1

How much cross-platform readers does the guardian approx have (popularity)?

Answer 1

• 22.4 million cross-platform readers.

Crossplatform= print + online readers

Question 2

How much digital readers does the Guardian have?

Answer 2

• 21 million

Question 3

How much print readers does the guardian have?

Answer 3

• 3.1 million print readers

Question 4

What political background does the guardians audiences have?

Answer 4

• Left-leaning (usually politically active)

Question 5

What socio-economic background is the Guardian’s audience predominatley?

Answer 5

• ABC1’s (middle/ upper classes )
• Educated/ disposable income

Question 6

Age demographic- Guardian audience?

Answer 6

• 45-54 (most popular)
• But-) sig interestfrom younger, socially concious audience.

Question 7

Gender - Guardian demographic?

Answer 7

• Slightly more males than females.

Question 8

International/global demographic (digitally)?

Answer 8

• 45 million- north american readers.
• Global edition of the Guardian attracts international audience.

(more digital readership in NA than Europe)

Question 9

Psychographics- Guardian?

Answer 9

• Reformers (value personal growth, socially aware)
• Explorers (Curious)