The Gender of Media and Pop Culture

Question 1

Focuses on the socio-cultural elements of male and female role expectations

Answer 1

gender

Question 1

Is when women and men are socialized for their roles that their cultures
have prescribed them

Answer 1

gender

Question 2

Refers to socially learned behavior and expectations that distinguish
masculinity and feminity

Answer 2

gender

Question 3

consists of the various means by which information reaches
large numbers of people, such as television, radio, movies, newspapers,
and the internet

Answer 3

mass media

Question 4

has challenged the notion that the American woman was completely content in her traditional homebound
role

Answer 4

Betty Friedan’s
Feminine Mystique in 1963

Question 5

In 1950’s and early 1960, the ideal woman of magazine
fiction was a

Answer 5

housewife with one or two children

Question 6

Magazines focusing on the challenges
of women working outside the home
emerged, some with explicitly feminist
orientations, such as

Answer 6

Ms. Magazine

Question 7

Older, more traditional magazines such as _______________________________________ began to include articles about educational opportunities, employment options, and women’s rights.

Answer 7

Ladies Home Journal and McCall’s

Question 8

Magazines such as ______________________________, geared to single women or employed married women, also appeared, offering advice and tactics to women who are coping with increased role responsibilities. And article topics related to single parenting, adoption, health, self - development and financial security.

Answer 8

Savvy, New Woman, and Working Woman

Question 9

Males represent “_______________”, in that their faces are
photographed were more often than their bodies

Answer 9

face-isms

Question 10

While females in these campaigns represent “__________________” or “_________________” in their bodies or part of their
bodies are more often shown and appear much more in
swimwear than do males

Answer 10

bodyisms; partial-isms