The Framework Flashcards
What is the definition for media language?
Give at least two examples
The way that a piece of media communicates to the audience.
Examples:
- Font
- Colour
- Camera angles/shots
What is the definition for industries?
- The production, distribution and marketing of media products
What is the definition for representation?
How and why something is presented to an audience
What is the definition for audience?
The people who consume (watch, play or read) the media
What is demographic profiling based on?
Income and status
What is psychographic profiling based on?
Someone’s personality and interests
What elements make up psychographic profiling?
1) Mainstreamers
2) Aspirers
3) Explorers
4) Succeeders
5) Reformers
Who are mainstreamers?
- Most of society - people who favour products that give them best value for money.
Who are aspirers?
People who:
- Seek status
- Are happy to spend lots of money to keep up with current trends.
Who are explorers?
People who:
1) Like to discover new things
2) Like new experiences
3) Are attracted to innovate/new brands
Who are succeeders?
People who:
1) Have high status
2) Believe they deserve the best products available
Who are reformers?
People who:
1) Are not influenced by status
2) Want to invest in products that are good for themselves/the environment
What is the definition for target audience?
The people who a media product is aimed at
What is the definition for niche?
When a media product is aimed at a specific audience, i.e. a teacher
What is meant by the media term, interactive?
Where people interact with a media product.
Example:
- Reviewing a film whilst watching it
What is meant by the term mode of address?
How the text speaks to and involves an audience
What is meant by the term, positioning?
What the product is designed to make the audience feel
What is the definition of construction?
The way a media product is put together
Example:
In a TV programme, construction refers to the choice of camera angles
How do media products attract their target audience?
1) Use of colour to fit the purpose of the media
2) Appropriate language and vocabulary - specialist?
3) Use of direct address
What is the definition of ‘situated experiences’?
The situation an audience member finds themselves in
Example:
- At the cinema
What is meant by the term, cultural competence?
A persons understanding of a product
What factors affect the way in which an audience responds to a media product?
Give at least four examples
At least four from:
- Cultural competence
- Situated experiences
- Believes and cultural experiences
- Age
- Gender
- Class
- Ethnicity
- Sexuality
What is the definition for encode?
- When the media producer converts a message into a coded form for the audience to decode.
What is meant by the term, decode?
- When the reader/audience converts a coded message into something more understandable.
What is the denoted meaning of media products?
- The surface, literal meaning of a media product
What is the connotative meaning of media products?
- The deeper meaning of a media product
What is meant by the term, polysemic?
- The same word which has many related meanings
What are the four codes used to construct meaning?
1) Technical
2) Audio
3) Written
4) Visual
Give three examples of technical codes
Any three from:
1) Pan
2) Cut
3) High-angle shot
4) POV shot
5) Tilt
6) Dissolve
7) Editing
8) Close-up
9) Zoom
Give three examples of audio codes
Any three from:
1) Ambient sound
2) Dialogue
3) Soundtrack
4) Sound effects
5) Crescendo
6) Voiceover
Give three examples of written codes
Any three from:
1) Headlines
2) Slogans
3) Language techniques
4) Emphasis on words
