The Framework Flashcards

1
Q

What is the definition for media language?

Give at least two examples

A

The way that a piece of media communicates to the audience.

Examples:

  • Font
  • Colour
  • Camera angles/shots
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2
Q

What is the definition for industries?

A
  • The production, distribution and marketing of media products
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3
Q

What is the definition for representation?

A

How and why something is presented to an audience

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4
Q

What is the definition for audience?

A

The people who consume (watch, play or read) the media

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5
Q

What is demographic profiling based on?

A

Income and status

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6
Q

What is psychographic profiling based on?

A

Someone’s personality and interests

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7
Q

What elements make up psychographic profiling?

A

1) Mainstreamers
2) Aspirers
3) Explorers
4) Succeeders
5) Reformers

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8
Q

Who are mainstreamers?

A
  • Most of society - people who favour products that give them best value for money.
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9
Q

Who are aspirers?

A

People who:

  • Seek status
  • Are happy to spend lots of money to keep up with current trends.
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10
Q

Who are explorers?

A

People who:

1) Like to discover new things
2) Like new experiences
3) Are attracted to innovate/new brands

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11
Q

Who are succeeders?

A

People who:

1) Have high status
2) Believe they deserve the best products available

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12
Q

Who are reformers?

A

People who:

1) Are not influenced by status
2) Want to invest in products that are good for themselves/the environment

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13
Q

What is the definition for target audience?

A

The people who a media product is aimed at

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14
Q

What is the definition for niche?

A

When a media product is aimed at a specific audience, i.e. a teacher

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15
Q

What is meant by the media term, interactive?

A

Where people interact with a media product.

Example:
- Reviewing a film whilst watching it

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16
Q

What is meant by the term mode of address?

A

How the text speaks to and involves an audience

17
Q

What is meant by the term, positioning?

A

What the product is designed to make the audience feel

18
Q

What is the definition of construction?

A

The way a media product is put together

Example:
In a TV programme, construction refers to the choice of camera angles

19
Q

How do media products attract their target audience?

A

1) Use of colour to fit the purpose of the media
2) Appropriate language and vocabulary - specialist?
3) Use of direct address

20
Q

What is the definition of ‘situated experiences’?

A

The situation an audience member finds themselves in

Example:
- At the cinema

21
Q

What is meant by the term, cultural competence?

A

A persons understanding of a product

22
Q

What factors affect the way in which an audience responds to a media product?
Give at least four examples

A

At least four from:

  • Cultural competence
  • Situated experiences
  • Believes and cultural experiences
  • Age
  • Gender
  • Class
  • Ethnicity
  • Sexuality
23
Q

What is the definition for encode?

A
  • When the media producer converts a message into a coded form for the audience to decode.
24
Q

What is meant by the term, decode?

A
  • When the reader/audience converts a coded message into something more understandable.
25
What is the denoted meaning of media products?
- The surface, literal meaning of a media product
26
What is the connotative meaning of media products?
- The deeper meaning of a media product
27
What is meant by the term, polysemic?
- The same word which has many related meanings
28
What are the four codes used to construct meaning?
1) Technical 2) Audio 3) Written 4) Visual
29
Give three examples of technical codes
Any three from: 1) Pan 2) Cut 3) High-angle shot 4) POV shot 5) Tilt 6) Dissolve 7) Editing 8) Close-up 9) Zoom
30
Give three examples of audio codes
Any three from: 1) Ambient sound 2) Dialogue 3) Soundtrack 4) Sound effects 5) Crescendo 6) Voiceover
31
Give three examples of written codes
Any three from: 1) Headlines 2) Slogans 3) Language techniques 4) Emphasis on words