Key People - Media Language

Question 1

TZVETAN TODOROV

Answer 1

• All narratives follow the same pattern.

1) Equilibrium
2) Disruption
3) New equilibrium

Question 2

STEAVE NEALE

Answer 2

• Genre is recognisable but does change over time or borrow from other genres.
• Genre is important to institutions because It helps them to market their texts.

Question 3

JEAN BAUDRILLARD

Answer 3

• The lines between created texts and reality becoming blurred.
• For example, perfect Instagram images seem real.

Question 4

CLAUDE LEVI-STAUSS

Answer 4

• The idea that texts can be best understood through an examination of the underlying structure.
• The idea that meaning is dependent upon and produced through pairs of oppositions.
• The way in which these binary oppositions are resolved can have a particular ideological significance.

The conflict between binary opposites drives forward to the narrative.

Question 5

ROLAND BARTHES

Answer 5

• All elements of media texts are codes that need to be read.
• These can be understood as the thing they are (denotative level) and the responses they create (connotative level)