Key People - Industry

Question 1

LIVINGSTONE AND LUNT

Answer 1

• There is an underlying struggle in UK regulation policy between the need to further the interests of citizens, by offering protection from harmful or offensive material, and the need to further the interests of the consumers, by ensuring choice, value for money and market competition.

The following have placed traditional approaches to media regulation at risk:

• Increasing power of global media corporations.
• Rise of convergent media technologies.
• Transformations in the production, marketing and distribution of media.

WHO IS REGULATION FOR?
CAN REGULATION KEEP UP WITH NEW TECHNOLOGIES?

Question 2

DAVID HESMONDHALGH

Answer 2

• Media companies try to minimise risk and maximise profit.

- The largest companies or conglomerates operate across a number of different cultural industries.

Question 3

CURRAN AND SEATON

Answer 3

• The media is controlled by a small number of companies who are driven by profit and power.
• More socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions.