*The Effetive Marketing Manual Flashcards
What are the five p’s of marketing?
Product
Place
Promotion
Price
Position
What is the kaizen philosophy?
Achieving continuous improvement involving everyone
What are the five marketing adopters?
Innovator
Early adopters
Early majority
Late majority
Laggards
Term for: characteristics of a population
Demographics
A marketing plan is an analysis of…
The market, the client, product, and ability to meet needs
The secret to thriving rather than dying appears to be the ability to create a ___ culture
Change
If a hospital grosses $1M per year with 1000 clients and 20% EBIDTA, what is the cost per client?
$800/client
What are the four p’s of an effective newsletter?
Picture
Promise
Practical
Proof
Term for: a pro active process of creating an experience that is positive and memorable
Customer experience management
Term for: a proactive process of gathering data about client preferences activities to better target products and services relevant to their needs
Customer relation management
What three characteristics determine if a hospital should retail or not?
Vision
Image
Space
