*The Effetive Marketing Manual Flashcards

1
Q

What are the five p’s of marketing?

A

Product
Place
Promotion
Price
Position

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2
Q

What is the kaizen philosophy?

A

Achieving continuous improvement involving everyone

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3
Q

What are the five marketing adopters?

A

Innovator
Early adopters
Early majority
Late majority
Laggards

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4
Q

Term for: characteristics of a population

A

Demographics

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5
Q

A marketing plan is an analysis of…

A

The market, the client, product, and ability to meet needs

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6
Q

The secret to thriving rather than dying appears to be the ability to create a ___ culture

A

Change

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7
Q

If a hospital grosses $1M per year with 1000 clients and 20% EBIDTA, what is the cost per client?

A

$800/client

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8
Q

What are the four p’s of an effective newsletter?

A

Picture
Promise
Practical
Proof

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9
Q

Term for: a pro active process of creating an experience that is positive and memorable

A

Customer experience management

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10
Q

Term for: a proactive process of gathering data about client preferences activities to better target products and services relevant to their needs

A

Customer relation management

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11
Q

What three characteristics determine if a hospital should retail or not?

A

Vision
Image
Space

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