Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Digital Essentials > The Digital Toolbox > Flashcards

The Digital Toolbox Flashcards

1
Q

What’s included in the Digital Toolbox?

A
  1. Email
  2. Websites
  3. Online PR
  4. SEO
  5. Blogs
  6. Social Networks
  7. Social Media Advertising
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What does PESO stand for?

A

P - Paid Media: Any paid-for advertisement or media tactics.
E - Earned Media: Earned media publicity or media relations
S - Shared Media: Considered a sector of owned media (social media)
O - Content your organisation owns, created specifically for your brand and published on your website or other owned channels.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are Blogs?

A

A regularly updated website or webpage, typically one run by an individual or small group, but companies can use these too. They can shape consumer attitudes toward products, aiding purchasing decisions.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What is the Effective Use of Blogs?

A
  1. Attract
  2. Convert
  3. Close
  4. Delight
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

How are Blogs effective?

A

Informational appeals are more effective for customers with high levels of customer involvement whereas emotional appeals are more effective for customers with low levels of customer involvement.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is included for Social Media Optimisation?

A
  1. Increase Linkability
  2. Make Tagging and Bookmarking Easy
  3. Reward Inbound Links
  4. Helps your Content Travel
  5. Encourage the Mashup
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

How to Sort and Manage your SM Channels?

A
  1. Set the scope for social media activities
  2. Review social media capabilities and priorities
  3. Governance: Define who is responsible for social media
  4. Reviewing the personality of your brand and setting a vision
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are some SM considerations?

A
  1. Select the social media platforms to prioritise/find customer interaction preferences.
  2. Profiling the audience for different social platforms
  3. Define your proposed content
  4. Getting the sell - inform - entertain balance right
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

How to analyse the success of Reach and Influence for SM?

A
  1. Share of Voice (# or %) - How many people discussing brand and category keywords
  2. Sentiment (# or %) - How many people are speaking positively about a brand
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

How to analyse the success of Engagement for SM?

A
  1. Network size and growth - Numbers of fans and followers of the main social networks
  2. Social Sharing - Degree that content is shared through the network
  3. Engagement (%) - With user-generated content on-site
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

How to respond to SM activities?

A
  1. Cognise
  2. Congruity
  3. Curate
  4. Chase
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What are some SM Advertising Bidding Options?

A
  1. Cost per Thousand (CPM)
  2. Cost per Click (CPC/PPC)
  3. Cost per Action (CPA) - Likes, followers, shares, purchases
  4. Cost per View (CPV) - Watch at least 30 secs of video or watch AD
  5. Cost per Follow (CPF) - No refund if you lose followers or likes
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What should be considered when choosing a SM Platform?

A
  1. Objectives
  2. Type of Content
  3. Message Content
  4. Tone of Voice
  5. Effectiveness for different TMs
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What areas are included in the Honeycomb Model?

A
  1. Identity
  2. Presence
  3. Relationships
  4. Reputation
  5. Groups
  6. Conversations
  7. Sharing
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What does the ‘Identity’ section of the Honeycomb Model mean?

A

The extent to which users reveal their identities in a social media setting.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What does the ‘Conversations’ section of the Honeycomb Model mean?

A

The extent to which users communicate with other users in a social media setting.

17
Q

What does the ‘Sharing’ section of the Honeycomb Model mean?

A

The extent to which users exchange, distribute and receive content.

18
Q

What does the ‘Presence’ section of the Honeycomb Model mean?

A

The extent to which users can know if other users are accessible.

19
Q

What does the ‘Relationships’ section of the Honeycomb Model mean?

A

The extent to which users can be related to other users.

20
Q

What does the ‘Reputation’ section of the Honeycomb Model mean?

A

The extent to which users can identify the standing of others, including themselves, in a social media setting.

Digital Essentials (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions