Digital Content

Question 1

What are the types of content?

Answer 1

• Verbal
• Visual
• Audio
• Non-Verbal

Question 2

What are some types of Non-Verbal Communication?

Answer 2

• Body Language/Gestures
• Eye-Contact
• Tone/Pitch of Voice
• Facial Expressions

Question 3

How do people display Digital Body Language?

Answer 3

Pacing, Pauses, Gestures and Tones are all cues that bring energy and emotional nuance to our digital messages.

Question 4

What are some types of User Generated Content (UGC)?

Answer 4

1. Photos
2. Video
3. Reviews/Forums/Comments
4. Social Content Platform
5. AR Lenses/Filters

Question 5

What is the Content Marketing Matrix?

Answer 5

Content should either entertain, educate, inspire or convince, depending on the stage of the funnel your buyer personas are at. Your aim is to provide content for your audience that is exactly right for them at a specific moment in their buyers journey.

Question 6

What does ‘Entertain’ mean in the Content Marketing Matrix?

Answer 6

Relies heavily on triggering an emotional response and is especially suited to get in touch with people that haven’t heard or identified your brand yet. Emotional content is likely to create a deeper relationship with your audience and creates brand loyalty.

Question 7

What does ‘Inspire’ mean in the Content Marketing Matrix?

Answer 7

Reaches your audience on a similarly emotional level but is usually addressing people further down in the purchase funnel.

Question 8

What does ‘Educate’ mean in the Content Marketing Matrix?

Answer 8

Less emotional than entertaining content and aims at helping your audience solve challenges they might be struggling with.

Question 9

What does ‘Convince’ mean in the Content Marketing Matrix?

Answer 9

Giving your buyer personas the last push they need to become customers. Convinces through facts and figures and addresses rational interests of your buyer personas.

Question 10

What are the Benefits of UGC?

Answer 10

1. Turn your customers into your brand ambassadors
2. Increase your conversions
3. Discover customer insights
4. Create unique content
5. Deliver better personalisation

Question 11

What are the best practices for UGC?

Answer 11

1. Be Original
2. Be Authentic
3. Create purpose and value for your users
4. Make it Shareable
5. Use UGC to create a Loyal Community
6. Always credit the Original Source