The Consumer| Decision making

Question 1

Name the 4 types of decisions in decision making.

Answer 1

1. Impulsive decisions
2. Habitual decisions
3. Intuitive (emotional) decisions
4. Rational decisions

Question 2

Describe impulsive decisions.

Answer 2

• Impulsively.
• Don’t think about it.
• Don’t think about the consequences.

Question 3

Describe habitual decisions.

Answer 3

• Out of habits.
• Daily routines.

Question 4

Describe intuitive decisions.

Answer 4

• Emotional decision - the right thing to do.
• Based on instinct.
• Not based on facts, nor impulsive.

Question 5

Describe rational decisions.

Answer 5

• Logical thought process.
• Follow good decision making steps.

Question 6

Name the 5 steps of decision making.

Answer 6

1. Identify the problem
2. Gather infromation
3. Evaluate alternatives
4. Buy the product
5. After sales behaviour