Memorising

Question 1

DECISION MAKING:

Name the 3 factors that influence purchasing decisions.

Answer 1

1. Physiological (motivation and needs; personality; perception; knowledge; values, attitudes; lifestyle).
2. Socio-cultural (personal, reference group, family, social class, culture, subculture).
3. Economic (income, credit facilities, price)

Question 2

MARKETING:

Define marketing.

Answer 2

Marketing is the process of planning and executing the conception, pricing , promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.