The Consumer Flashcards
1
Q
Consumer
A
A person who uses a product
2
Q
Customer
A
A person who buys the product
3
Q
Gatekeeper
A
The parent who buys a product for their child.
4
Q
Market segmentation
A
- Businesses look for ways to sell their products to different consumers who may be potential customers
- Involves breaking down the market into smaller groups that have similar characteristics
5
Q
Target market
A
- Those people who have a particular need or want
- Consumer most likely to purchase your product
6
Q
Why know your target market?
A
- Distribution methods
- Advertising
- Product Design
- Media
7
Q
Consumer profiling
A
Information about the target market:
Age, Gender, Income level, Family life cycle, culture/ethnicity, geographic, attitudes, lifestyle behaviour.
8
Q
Demographics
A
Age, Gender, Family life cycle, Income level, Ethnicity & culture.
9
Q
Psychographics
A
Method used to measure a consumers psychological attributes. (Much more difficult to measure than demographics)
Personality traits, Values, Opinions, Attitudes, Interests, Lifestyle, Religious beliefs.
10
Q
Geographics
A
Where the consumer lives:
Urban, Suburban, Rural
