Marketing strategies Flashcards
1
Q
Marketing strategies
A
A method selected to carry out a carefully devised plan
2
Q
How does it help?
A
Helps you/a business achieve a specific goal
3
Q
Marketing plan
A
- STATE the marketing goals
- create a plan using RESEARCH
- State HOW the product will be positioned
- Include a section on selected pricing strategy
- Describe the CHANNEL
- Set up a promotional PROPOSAL
4
Q
Brand strategies
A
Show the consumer the value of the product
5
Q
Brand image
A
Packaging, brand names, slogan used to develop a positive brand image
Cost = money + time
6
Q
The Value Equation
A
Value = Perceived satisfaction - perceived cost
Add together all the benefits of a product and subtract the costs involved. The benefits and the costs are assigned values that represent their importance to the consumer.
