Product placement

Question 1

What is product placement?

Answer 1

• A promotional strategy where manufacturers pay to have their product used in movies, television programs, video games.

Question 2

Why is product placement used?

Answer 2

To gain exposure by having their product/service blend into the story or narrative…i.e., it doesn’t look like a commercial

Question 3

Impact of product placement

Answer 3

• More effective than traditional advertisements.
• Audience can’t “fast forward” or ignore it.
• Usually subtle…. more subconscious than overt advertisement.