Marketing strategies part 2

Question 1

Marketing strategies

Answer 1

The best way to deliver a product/service to the market.

Question 2

Pull method

Answer 2

“Getting the customer to come to you“
- involves motivating customers to seek out your brand in an active process.

Question 3

What does the pull method require?

Answer 3

• requires major advertising and
  promotional effort
• requires distribution partners to fulfill the demand

Question 4

Push method

Answer 4

“Taking the product to the customer“
- involves taking the product directly to the customer, ensuring the customer is aware of your brand at the point of purchase.
- Push marketing is more short-term focused and looks for immediate sales.