The Communication Process Flashcards
Common Definitions of Communication
Two-way process
Conversation/ talking
Exchange of ideas
Communication is a ?
process
Linear Model of Communication:
S > M > C > R
Sender - Message - Channel - Receiver
Communication is a process of sending messages in a form of ? that passes through a channel to the receiver.
knowledge, ideas, belief, attitude, practices, etc.
Communication is an ? process of sending messages in a form
of knowledge, ideas, belief, attitude, practices, etc. that passes through a channel to the receiver
with an expected effect in a form of feedback and feedforward that may be interfered by noise.
inevitable, infinite and irreversible
you cannot avoid
inevitable
never-ending
infinite
once said/done cannot be altered
irreversible
Communication can be_________
verbal, non- verbal and both.
______- is important in communication.
Context
Communication can be _______
formal or informal.
There are different levels of communication:
mass, public, interpersonal and intrapersonal.
Communication Models:
o Classical Model of Communication (by Aristotle)
o Shannon and Weaver’s Model
o Schramm’s Model
o Helical Model
o Lasswell’s Model
A speaker…
Discovers - Arranges - Clothes - Delivers
Invention - Arrangement - Style-Delivery
Aristotle’s Model:
Source- (Message)- Transmitter - (Signal) - Channel | - (Received Signal) - Receiver -
Noise
(Message) - Destination
Shannon and Weaver’s Model:
Encoder - Message - Decoder
Interpreter Interpreter
Decoder - Feedback - Encoder
Osgood and Schramm’s Model:
three-dimensional spring-like curve of a helix. It argues communication is cyclical, continuous, non-repetitive, accumulative, and influenced by time and experience.
Helical Model:
Who - communicator
Says what - message
In which channel - medium
To whom - receiver
With what effect? - effect
Lasswell’s Model:
Communication Theories:
o Semiotic
o Social Judgement Theory
o Presentational Self Theory
Signified
Sign Signifier Referent
Barthe’s Semiotic Theory:
o Talks about how one makes judgement based on what he/she hears.
Social Judgement Theory:
o Anchor/ Judgmental Anchor
Social Judgement Theory:
o Latitudes of Rejection, Acceptance, and Non-Commitment
Social Judgement Theory:
o Ego involvement
Social Judgement Theory: