The Briefing Flashcards
Define designers.
They are people who are able to look at the word with an eye towards changing it. They must be able to see not just what is, but what might be. Designers are also makers. They sketch and build, giving form to ideas. They take that faint glimmer of possibility and make it visible and real to others
What is the process that designers follow fueled by?
human empathy
What is the premise of Glimmer?
That design is applicable to just about any challenge and its principles are accessible to anyone
Bruce Mau’s definition of design
The human capacity to plan and produce desired outcomes
What began the democratization of design?
Apple’s Macintosh computer
What is people-powered design?
Every-day people using design approaches and techniques to tackle thorny problems involving commerce, transportation, education, and housing
Which other art movements have suggested design can solve the world’s problems?
The Arts and Crafts Movement of the late nineteenth century and the modernism and future waves of the early and mid-twentieth
What is featuritis
Simply adding in a new color, shape or a lot of new features to appeal to a more fickle and demanding public
What is the innovation gap?
the growing chasm faced by companies with the technical wherewithal to produce just about anything but with no idea of what to make
What is heuristic bias?
Our natural inclination to think and act in familiar, repetitive ways, simply because the mind wants to follow a path that has already been cleared
How many laws did Mau lay out for achieving good and meaningful design?
43
What does Mau believe makes and engineer a designer?
when he/she truly begins to empathize with human needs and desires, instead of just making things work mechanically. By this standard, a designer is an engineer with a soul
What is the glimmer moment?
the point when a life-changing idea crystallizes in the mind
What are the four areas of concern when problem-solving in design?
Universal, Business, Social and Personal
What is within the Universal section?
Ask stupid questions; jump fences; make hope visible
