Section 2 : Business - Go Deep Flashcards
What are the Three Gears of Design for business?
First gear - deep user understanding, studying people to try to understand their needs and wants
Second gear - concept visualization, takes observations from the first phase and uses them as the basis for creating sketches and prototypes for new business ideas and innovations
Third gear - strategic business decision, all tings a company might have to do in order to realize and optimize the possibilities that emerge from the first two gears of the design process
What does Larry Keeley of the Doblin consulting group describe innovation as?
A business process that makes a science out of discovery
What does Greg Van Alstyne define innovation as?
something that produces significant change in the marketplace and/or in people’s lives
What is the key to closing the innovation gap?
The First Gear - deep user understanding
Who dealt with determining the issue of people cutting off their toes using lawnmowers?
Jane Fulton Suri
What did Jane Fulton Suri bring to IDEO?
using empathic research at the up-front stages of design, as well as throughout prototyping and refinement - which IDEO began to refer to this research-driven method as design thinking
What is observation over inquiry?
Observing people without necessarily asking questions
What are deep dives?
Extensive research sessions where designers would observe people in a more natural habitat - into their homes, eat meals with the family, follow them around the kitchen, shopping, work, errands
Who developed the OXO Good Grips Potato Peeler? Why was it developed?
Davin Stowell’s firm Smart Design for an entrepreneur whose wife had arthritis
What was Smart Design’s principle of universal design?
If you can satisfy the needs of even the most challenging end users - sometimes known as ‘extreme users you can achieve a form of universal design
What is the IDEO method of cocktail parties?
It brings people together in a casual setting for relaxed conversations
