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Print Media Graphics Midterm > Textbook - Chapter 1 > Flashcards

Textbook - Chapter 1 Flashcards

1
Q

What are teasers?

A

Boxes that promote different stories inside the paper. Also called promos or skyboxes.

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2
Q

What is the flag/nameplate?

A

The name of the newspaper at the top of the page.

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3
Q

What is an infographic?

A

A diagram, chart, map, or list that conveys data in a visual way.

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4
Q

What is a deck/subhead?

A

A smaller headline that helps add info to the main headline.

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5
Q

What is a display head?

A

A snazzier headline treatment that adds drama or flair to special stories. Used sparingly on the front page.

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6
Q

What is a jump line?

A

A line that indicates what page a story continues on.

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7
Q

What is a cutline?

A

Information about a photo or an illustration. (Also called a caption)

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8
Q

What is reverse type?

A

Lighter colored words on a darker colored background.

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9
Q

What is a headline?

A

The story’s title or summary in large enough type so it contrasts with the story’s text.

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10
Q

What is a refer?

A

A brief reference to a related story elsewhere in the paper.

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11
Q

What is a mug shot?

A

A small photograph of a person featured in the story.

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12
Q

What is a byline?

A

The writer’s name, often followed by the publication they work for and other credentials.

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13
Q

What is an initial cap/drop cap?

A

A large capital letter set into the opening paragraph of a special feature. (Also called a drop cap.)

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14
Q

What is an index?

A

A directory of contents in a newspaper.

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15
Q

What is a label?

A

A line and caption used for packaging special items such as graphics, etc.

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16
Q

What is a folio?

A

A line showing the page number, date, paper’s name, etc. at the top of a page.

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17
Q

What is a jump line?

A

The page number the story continues from

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18
Q

What is a liftout quote?

A

A quotation from the story given graphic emphasis. (Also called a pull quote.)

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19
Q

What is a subhead?

A

A boldfaced line of type used to organize the story and break up gray text.

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20
Q

What is a gutter?

A

The white space running vertically between elements on the page.

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21
Q

What is a bastard measure?

A

Type set in a different width than the standard column measure. (Think having a story that has three columns that spans across a five column grid. Also called irregular measure)

22
Q

What is a Sig?

A

A special label set into stories giving typographical emphasis to the topic, title, etc. (also a logo)

23
Q

What is a standing head?

A

A label used for packaging special stories or features.

24
Q

What is a jump headline?

A

A headline treatment reserved for stories jumping from another page.

25
Q

What is a photo credit?

A

A line giving the photographer’s name and their publication.

26
Q

What is text?

A

Type for stories set in a standard size and typeface stacked in columns.

27
Q

What is a sidebar?

A

A related story, often boxed, that accompanies the main story.

28
Q

What is a cutoff rule?

A

A line used to separate elements on the page.

29
Q

What is a cutout?

A

A photo in which the background has been cut away.

30
Q

What are the six traditional physical tools of news designers and what is each for?

A

1) Calculator - Once used to figure out the size of photos and line lengths.
2) Pencil - Used for sketching page ideas.
3) Grease Pencil - Used fo making crop makes on photos themselves.
4) Knife - Used for trimming photos to be pasted up before printing.
5) Proportion wheel - Used to calculate proportions of photos.
6) Pica pole - a ruler with inches down one side and picas down the other.

31
Q

What is a font?

A

A complete set of characters comprising one specific size, style, and weight of type face, including numbers and punctuation marks.

32
Q

Define point size.

A

The height of a font.

33
Q

Define leading.

A

The spacing between lines of type.

34
Q

What is Serif type?

A

It has tiny strokes, or serifs, at the tips of each letter.

35
Q

What is Sans serif type?

A

It has no serifs.

36
Q

What is the counter?

A

The space inside the letter, whether enclosed or not.

37
Q

What is an ascender?

A

The part of the letter that extends beyond the body of the type.

38
Q

What is the baseline?

A

The invisible gridline that the characters sit on.

39
Q

What is the X-Height?

A

The height of a typical lowercase letter that has no ascenders or descenders.

40
Q

What is a descender?

A

The part of the letter that extends below the body of the type.

41
Q

What are strokes?

A

The lines that make up letterforms.

42
Q

What looks bigger, text with tall x-heights or text with short x-heights, when point sizes are identical?

A

Tall x-height typefaces look bigger.

43
Q

What is tracking?

A

The horizontal space between letters.

44
Q

What is kerning?

A

The space between a pair of letters.

45
Q

What are the four basic elements used in page design?

A

1) Photos
2) Cutlines
3) Headlines
4) Text

46
Q

What is a raw wrap?

A

A headline style that wraps alongside the text.

47
Q

List each pairing of headline width to depth rations in lines.

A

1) 1 line of width = 3-4 lines of depth.
2) 2 lines of width = 2-3 lines of depth.
3) 3 lines of width = 1-2 lines of depth.
4) 4-6 lines of width = 1 line of depth.

48
Q

What are the three basic photo shapes?

A

1) Horizontal - The most common photo shape. Think a normal camera view.
2) Vertical - Think taking a photo with your phone straight up and down.
3) Square - Same width and height.

49
Q

How many picas are in an inch?

A

There are six picas per inch.

50
Q

How many points are there per pica?

A

There are twelve points for pica.

51
Q

How high is a 72 point font?

A

1 inch.

Print Media Graphics Midterm (5 decks)

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