Textbook - Chapter 1

Question 1

What are teasers?

Answer 1

Boxes that promote different stories inside the paper. Also called promos or skyboxes.

Question 2

What is the flag/nameplate?

Answer 2

The name of the newspaper at the top of the page.

Question 3

What is an infographic?

Answer 3

A diagram, chart, map, or list that conveys data in a visual way.

Question 4

What is a deck/subhead?

Answer 4

A smaller headline that helps add info to the main headline.

Question 5

What is a display head?

Answer 5

A snazzier headline treatment that adds drama or flair to special stories. Used sparingly on the front page.

Question 6

What is a jump line?

Answer 6

A line that indicates what page a story continues on.

Question 7

What is a cutline?

Answer 7

Information about a photo or an illustration. (Also called a caption)

Question 8

What is reverse type?

Answer 8

Lighter colored words on a darker colored background.

Question 9

What is a headline?

Answer 9

The story’s title or summary in large enough type so it contrasts with the story’s text.

Question 10

What is a refer?

Answer 10

A brief reference to a related story elsewhere in the paper.

Question 11

What is a mug shot?

Answer 11

A small photograph of a person featured in the story.

Question 12

What is a byline?

Answer 12

The writer’s name, often followed by the publication they work for and other credentials.

Question 13

What is an initial cap/drop cap?

Answer 13

A large capital letter set into the opening paragraph of a special feature. (Also called a drop cap.)

Question 14

What is an index?

Answer 14

A directory of contents in a newspaper.

Question 15

What is a label?

Answer 15

A line and caption used for packaging special items such as graphics, etc.

Question 16

What is a folio?

Answer 16

A line showing the page number, date, paper’s name, etc. at the top of a page.

Question 17

What is a jump line?

Answer 17

The page number the story continues from

Question 18

What is a liftout quote?

Answer 18

A quotation from the story given graphic emphasis. (Also called a pull quote.)

Question 19

What is a subhead?

Answer 19

A boldfaced line of type used to organize the story and break up gray text.

Question 20

What is a gutter?

Answer 20

The white space running vertically between elements on the page.

Question 21

What is a bastard measure?

Answer 21

Type set in a different width than the standard column measure. (Think having a story that has three columns that spans across a five column grid. Also called irregular measure)

Question 22

What is a Sig?

Answer 22

A special label set into stories giving typographical emphasis to the topic, title, etc. (also a logo)

Question 23

What is a standing head?

Answer 23

A label used for packaging special stories or features.

Question 24

What is a jump headline?

Answer 24

A headline treatment reserved for stories jumping from another page.

Question 25

What is a photo credit?

Answer 25

A line giving the photographer's name and their publication.

Question 26

What is text?

Answer 26

Type for stories set in a standard size and typeface stacked in columns.

Question 27

What is a sidebar?

Answer 27

A related story, often boxed, that accompanies the main story.

Question 28

What is a cutoff rule?

Answer 28

A line used to separate elements on the page.

Question 29

What is a cutout?

Answer 29

A photo in which the background has been cut away.

Question 30

What are the six traditional physical tools of news designers and what is each for?

Answer 30

1) Calculator - Once used to figure out the size of photos and line lengths. 2) Pencil - Used for sketching page ideas. 3) Grease Pencil - Used fo making crop makes on photos themselves. 4) Knife - Used for trimming photos to be pasted up before printing. 5) Proportion wheel - Used to calculate proportions of photos. 6) Pica pole - a ruler with inches down one side and picas down the other.

Question 31

What is a font?

Answer 31

A complete set of characters comprising one specific size, style, and weight of type face, including numbers and punctuation marks.

Question 32

Define point size.

Answer 32

The height of a font.

Question 33

Define leading.

Answer 33

The spacing between lines of type.

Question 34

What is Serif type?

Answer 34

It has tiny strokes, or serifs, at the tips of each letter.

Question 35

What is Sans serif type?

Answer 35

It has no serifs.

Question 36

What is the counter?

Answer 36

The space inside the letter, whether enclosed or not.

Question 37

What is an ascender?

Answer 37

The part of the letter that extends beyond the body of the type.

Question 38

What is the baseline?

Answer 38

The invisible gridline that the characters sit on.

Question 39

What is the X-Height?

Answer 39

The height of a typical lowercase letter that has no ascenders or descenders.

Question 40

What is a descender?

Answer 40

The part of the letter that extends below the body of the type.

Question 41

What are strokes?

Answer 41

The lines that make up letterforms.

Question 42

What looks bigger, text with tall x-heights or text with short x-heights, when point sizes are identical?

Answer 42

Tall x-height typefaces look bigger.

Question 43

What is tracking?

Answer 43

The horizontal space between letters.

Question 44

What is kerning?

Answer 44

The space between a pair of letters.

Question 45

What are the four basic elements used in page design?

Answer 45

1) Photos 2) Cutlines 3) Headlines 4) Text

Question 46

What is a raw wrap?

Answer 46

A headline style that wraps alongside the text.

Question 47

List each pairing of headline width to depth rations in lines.

Answer 47

1) 1 line of width = 3-4 lines of depth. 2) 2 lines of width = 2-3 lines of depth. 3) 3 lines of width = 1-2 lines of depth. 4) 4-6 lines of width = 1 line of depth.

Question 48

What are the three basic photo shapes?

Answer 48

1) Horizontal - The most common photo shape. Think a normal camera view. 2) Vertical - Think taking a photo with your phone straight up and down. 3) Square - Same width and height.

Question 49

How many picas are in an inch?

Answer 49

There are six picas per inch.

Question 50

How many points are there per pica?

Answer 50

There are twelve points for pica.

Question 51

How high is a 72 point font?

Answer 51

1 inch.