Textbook Flashcards
quantitative approach
An approach to research that emphasizes scientific empiricism in design, data collection, and statistical analyses.
qualitative approach:
An approach to research that emphasizes people’s lived experiences in their own words, and the researcher’s interpretation of those experiences.
focus groups
A qualitative method of data collection in which six to ten people are interviewed together about a particular topic.
Transcription
Converting an audio recording to a text document that includes the words spoken, as well as other information such as pauses, dysfluencies, and body language.
mixed-methods approach
Combining qualitative and quantitative approaches to research.
natural language processing (NLP)
Using software and algorithms in order to analyze and interpret large amounts of text.
Corpus
A group of texts collected for the purpose of analysis, often using natural language processing techniques.
coding scheme
A set of rules used to categorize observations during systematic observation.
thematic analysis
A qualitative analysis approach that involves identifying and interpreting the major themes relevant to a research question within qualitative data.
deductive reasoning
Reasoning from something more general to something more specific, such as using a broad theory to generate a specific hypothesis.
inductive reasoning
Reasoning from the specific to the more general, such as making inferences regarding broader theories based on a specific study result.
naturalistic observation
Systematic observations made in a natural setting in the real world; sometimes called field observation/work and useful for generating rich descriptions of phenomena. Also has roots in anthropology and study animal baheviour
goal of researchers in naturalistic observation
to describe the setting, events and persons observed.
Second Goal is to interpret what was observed.
participant observation
A type of naturalistic observation in which the researcher assumes an active role in the setting being researched. The researcher’s purpose may or may not be concealed.
Two key issues in naturalistic observation
Weather to actively participate in the situation you are studying or not participate but still deserve
Weather to conceal your purpose ou presence from the other people in the setting, weather the researcher should be out in the open or keep their presence concealed.