TEXT INFORMATION AND MEDIA Flashcards
simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
TEXT
any ‘’human-readable
sequence of characters’’ that
can form intelligible words
TEXT
oldest form of Filipino Writing
Alibata or Baybayin Typography
TYPES OF TEXT
HYPERTEXT
PLAINTEXT OR UNFORMATTED TEXT
FORMATTED TEXT
serve to link different electronic documents
and enable users to jump from one to other in a nonlinear way
HYPERTEXT
fixed sized characters having essentially the same type of appearance
PAIN TEXT OR UNFORMATTED TEXT
appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
FORMATTED TEXT
COMMON FILE FORMATS
TXT RTF DOC/DOCX XLS/XLSX PPT/PPTX PDF
plain text file with no formatting
TXT
default format for the notepad app in Windows, as well as most other text editors
TXT
RTF
Rich Text Format
widely accepted generic word processing format
RTF
include all basic text formatting options
RTF
current format for MS word documents
DOC/DOCX
earlier format in MS Word in 2003
DOC
default format of Microsoft Excel
XLS/XLSX
earlier version in MS Excel in 2003
XLS
default format of MS Powerpoint
PPT/PPTX
earlier format in MS Powerpoint in 2003
PPT
Portable Document Format
default format for Adobe Acrobat and Adobe Reader
make document formatting consistent
make document formatting consistent
also called font, font type, or type
typeface
representation or style of a text in the digital format
typeface
comprised of alphabets, numbers, punctuation marks, symbols, and other special characters
typeface
Types of typefaces
Serif Sans Serif Slab Serif Script Decorative
connotes formality and readability in large amounts of text
Serif
Usually used for body text of books, newspapers, magazines, and research publications
Serif
Gives off a classic or elegant look when used for titles of headings
Serif
Examples of serif:
Times New Roman
Garamond
Baskerville
Brings clean or minimalist look to the text
Sans Serif
Used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages
Sans Serif
Gives a modern look and is used primarily in webpage design
Sans Serif
Examples of Sans Serif:
Arial Helvetica Tahoma Verdana Calibri
Carries a solid or heavy look to the text and can be used for large advertising signs on billboards
Slab Serif
Examples of slab serif:
Rockwell, Playbill
Draws much attention to itself because of its brush-like strokes
Script
Example of script:
Edwardian, Vladimir, Kunstler
must be used sparingly and not to be used in large body texts
Script
Usually used in wedding invitation cards or other formal events
Script
Caters to a wide variety of emotions or themes
Decorative
Example:
Chiller, Jokerman, Curlz MT
DESIGN PRINCIPLES AND ELEMENTS
- Emphasis
- Appropriateness
- Proximity
- Alignment
- Organization
- Repetition
- Contrast
DESIGN PRINCIPLES AND ELEMENTS
- Emphasis
- Appropriateness
- Proximity
- Alignment
- Organization
- Repetition
- Contrast
importance or value
given to a part of the text-based content
Emphasis
Under emphasis:
Bold text Italicized heavier weight darkened or lightened enlarged
how fitting or suitable the
text is used for a specific audience, purpose or
event
APPROPRIATENESS
how near or how far the text
elements from each other when two things are closely related, bring them close together
PROXIMITY
how the text is positioned in the
page: left, center, right, or justified
ALIGNMENT
conscious effort to organize the different
text elements in a page
Organization
ensures that while some text elements are
separated from each other, they are still
somehow connected with the rest of the
elements in the page
Organization
consistency of elements; unity of the entire design; repeating some typefaces within the
page
Repetition
consistency of elements; unity of the entire design; repeating some typefaces within the
page
Repetition
creates visual interest two elements are different
from each other
Contrast
Principles of Design in Visual
Media
balance movement repetition/rhythm emphasis contrast unity alignment
provides stability and structure to a design; the
distribution of the visual weight of objects, colors, texture, and space.
Balance
Ways to achieve balance
Symmetrical
Asymmetrical
Radial
page elements are centered or create mirror images.
Examples: seen in more formal,
static page layouts.
Symmetrical
there are an odd number of elements or the
elements are off-center.
Asymmetrical
elements on the page radiate from a central point
Radial
path our eyes follow when we look at a work of art. The
purpose of movement is to create unity in the artwork with eye travel.
Movement
Ways to achieve movement:
repetition
rhythm
action
repetition of visual movement – colors, shapes or lines.
Repetition
essential to keep rhythms exciting and active, and to avoid monotony.
Variety
work together to create the visual
equivalent of a musical beat.
Repetition, movement, and rhythm
catches the viewer’s attention; used by artists to create dominance and focus in their work.
Emphasis
was the central part of the design
emphasis
differences in values, colors, textures, shapes, and
other elements; create visual excitement, and add interest to
the work.
Contrast
feeling of harmony between all parts of the work of art,
which creates a sense of completeness.
Unity
principle of design governing how text and graphics
line up with each other.
Alignment
