Media and information Languages

Question 1

are codes, conventions, formats,
symbols and narrative structures that
indicate the meaning of media messages to an audience.

Answer 1

Media Languages

Question 2

systems of signs that when put together create meaning

Answer 2

Codes

Question 3

study of signs

Answer 3

Semiotics

Question 4

Types of Codes

Answer 4

SYMBOLIC CODES

WRITTEN CODES

TECHNICAL CODES

Question 5

what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc. ) or iconic symbols that are easily understood.

Answer 5

SYMBOLIC CODES

Question 6

use of language style and textual layout (headlines, captions, speech bubbles,
language style, etc. )

Answer 6

WRITTEN CODES

Question 7

ways in which equipment is used to tell the story

Answer 7

TECHNICAL CODES

Question 8

includes sound, camera angles, types of shots and lighting as well as camera techniques, framing, depth of field, lighting, exposure and
juxtaposition.

Answer 8

TECHNICAL CODES

Question 9

Type or Kind

Answer 9

Genre

Question 10

appear within a medium (film, television) (ex. horror, situational comedy)

Answer 10

Genre

Question 11

Role of Genre in understanding Media

Messages

Answer 11

One’s roles in the society

Group purposes

Professional and organizational preferences and prerequisites

Cultural constraints.

Question 12

In analyzing genre…

Answer 12

1. Place the given genre-text in a situational context.
2. Survey Existing Literature.
3. Refine the situation or contextual analysis of the text.
4. Select corpus or body of works that characterized the genre.
5. Study the institutional context.

Question 13

HAPPENS WHEN ONE OF THE

COMMUNICATORS IS NOT FAMILIAR WITH THE SIGNS AND CUES USED

Answer 13

COMMUNICATION BREAKDOWN

Question 14

It is a code

Answer 14

LANGUAGE

Question 15

EFFECTIVE USE OF A CODE MEANS WHAT?

Answer 15

ATTEMPT FOR A MORE EFFECTIVE

COMMUNICATION.

Question 16

DIFFERENT CODES AND TEXTUAL FEATURES OF AUDIO-VISUAL MESSAGES

Answer 16

NARRATIVE

CHARACTERIZATION

BASIC THEMES, TOPICS,
SUBJECT MATTER, AND VALUES

SETTING

ICONOGRAPHY (ECHOING THE
NARRATIVE, CHARACTERIZATION THEME, AND SETTING)

FILMIC TECHNIQUES

Question 17

stylistic or formal convention of camerawork, lighting, sound recording, use of color, editing etc.

Answer 17

FILMIC TECHNIQUES

Question 18

refers to the generally accepted way of doing things that has formed into a habit because of repeated exposure and experience of these message.

Answer 18

CONVENTION

Question 19

Types of conventions

Answer 19

FORM

STORY

GENRE

Question 20

setting, mise en scene, acting, and colour are examples of?

Answer 20

Symbolic codes

Question 21

camera work, editing, audio, and lighting are examples of?

Answer 21

technical codes

Question 21

camera work, editing, audio, and lighting are examples of?

Answer 21

technical codes

Question 22

printed and spoken language are examples of?

Answer 22

written codes

Question 23

certain ways we expect types of media’s codes to be arranged.

Answer 23

Form conventions

Question 24

form and structure, elements of page layout, paper stock for print, titles and credits sequences, hyperlinking, mounting and framing of images are examples of?

Answer 24

form conventions

Question 25

common narrative structures and understandings that are common in story telling media products.

Answer 25

Story Conventions

Question 26

Narrative structures, Cause and effect, Character construction, and Point of View are examples of?

Answer 26

Story Conventions

Question 27

point to the common use of tropes, characters, settings or themes in a particular type of medium.

Answer 27

Genre Conventions

Question 28

generic structures, character and story arcs, and story principles are examples of?

Answer 28

Genre Conventions