Media and information Languages Flashcards
are codes, conventions, formats,
symbols and narrative structures that
indicate the meaning of media messages to an audience.
Media Languages
systems of signs that when put together create meaning
Codes
study of signs
Semiotics
Types of Codes
SYMBOLIC CODES
WRITTEN CODES
TECHNICAL CODES
what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc. ) or iconic symbols that are easily understood.
SYMBOLIC CODES
use of language style and textual layout (headlines, captions, speech bubbles,
language style, etc. )
WRITTEN CODES
ways in which equipment is used to tell the story
TECHNICAL CODES
includes sound, camera angles, types of shots and lighting as well as camera techniques, framing, depth of field, lighting, exposure and
juxtaposition.
TECHNICAL CODES
Type or Kind
Genre
appear within a medium (film, television) (ex. horror, situational comedy)
Genre
Role of Genre in understanding Media
Messages
One’s roles in the society
Group purposes
Professional and organizational preferences and prerequisites
Cultural constraints.
In analyzing genre…
- Place the given genre-text in a situational context.
- Survey Existing Literature.
- Refine the situation or contextual analysis of the text.
- Select corpus or body of works that characterized the genre.
- Study the institutional context.
HAPPENS WHEN ONE OF THE
COMMUNICATORS IS NOT FAMILIAR WITH THE SIGNS AND CUES USED
COMMUNICATION BREAKDOWN
It is a code
LANGUAGE
EFFECTIVE USE OF A CODE MEANS WHAT?
ATTEMPT FOR A MORE EFFECTIVE
COMMUNICATION.
DIFFERENT CODES AND TEXTUAL FEATURES OF AUDIO-VISUAL MESSAGES
NARRATIVE
CHARACTERIZATION
BASIC THEMES, TOPICS,
SUBJECT MATTER, AND VALUES
SETTING
ICONOGRAPHY (ECHOING THE
NARRATIVE, CHARACTERIZATION THEME, AND SETTING)
FILMIC TECHNIQUES
stylistic or formal convention of camerawork, lighting, sound recording, use of color, editing etc.
FILMIC TECHNIQUES
refers to the generally accepted way of doing things that has formed into a habit because of repeated exposure and experience of these message.
CONVENTION
Types of conventions
FORM
STORY
GENRE
setting, mise en scene, acting, and colour are examples of?
Symbolic codes
camera work, editing, audio, and lighting are examples of?
technical codes
camera work, editing, audio, and lighting are examples of?
technical codes
printed and spoken language are examples of?
written codes
certain ways we expect types of media’s codes to be arranged.
Form conventions
form and structure, elements of page layout, paper stock for print, titles and credits sequences, hyperlinking, mounting and framing of images are examples of?
form conventions
common narrative structures and understandings that are common in story telling media products.
Story Conventions
Narrative structures, Cause and effect, Character construction, and Point of View are examples of?
Story Conventions
point to the common use of tropes, characters, settings or themes in a particular type of medium.
Genre Conventions
generic structures, character and story arcs, and story principles are examples of?
Genre Conventions
