Media and Information Sources Flashcards
the local knowledge that is unique to
a given culture or society.
INDIGENOUS KNOWLEDGE (IK)
contrasts with the international knowledge system
INDIGENOUS KNOWLEDGE
owned, controlled and managed by indigenous people to develop culturally appropriate information by utilizing indigenous materials and resources, reflecting community needs and interests, visions and aspirations, and independent from vested interest groups.
INDIGENOUS KNOWLEDGE
generated by universities, research
institutions and private firms; general knowledge based on researches
international knowledge system
Characteristics of Indigenous media
oral tradition of communication
store information in memories
information exchange is face-to-face
information is contained within the border of the community
“A library is not a luxury but one of the necessities of life.”
Henry Ward Beecher
place in which literary, musical, artistic, or reference materials are kept for use but not for sale
Library
Came into existence because of the birth of printing press
Library
has extended to acquiring new modes of
providing information such as the use of digital sources and facilities that utilize media
Library
Main role of a library
to organize and provide you access to information
Steward of good information collection
Library
When is information considered of good quality?
When information suits your needs
cons of books
environmental issues
costly or expensive
Media as Information Tools
BOOKS
MAGAZINES AND NEWSPAPERS
CINEMA
TELEVISION
WORLD WIDE WEB
SOCIAL MEDIA
Pros of books
Transferable information
enduring medium
CONS OF MAGAZINES AND
NEWSPAPERS
Newspaper is valid only for a day
Message can be lost (because
60% ads)
Magazines have niche (selected) audiences
PROS OF MAGAZINES AND NEWSPAPERS
Loyal readership
Target geographical areas
Can be shared with others
pros of cinema
can be entered in local/international film festivals or competitions
reaches many demographics, literate or illiterate
cons of cinema
expensive production
may or may not hold interest/attention
PROS TELEVISION OF
Quickly spreads messages
Improves credibility
Large-scale communication
activities
PROS OF WORLD WIDE WEB
Main point of contact between user
and audience
Acts as hub
Easy to access
24/7 interaction with target
audiences
CONS OF TELEVISION
Expensive
Short and has to be repeated
Advertisements can be skipped
Traditional TV is less watched
by younger people
CONS OF WORLD WIDE WEB
No quality control over available data
High cost maintenance (constant
updating)
Information control
PROS OF SOCIAL MEDIA
Reach the correct audience through
hashtags/following relevant groups
Attract large number of people in
short time
Drive traffic to other communication
actions
Bring people together
Gather info about target
Easy feedback
Place for real-life experiences to be
exchanged
Give voice to timid people
CONS OF SOCIAL MEDIA
Time consuming
Need fresh content
Can’t control the message or how
people react to online contents
Campaigns can get hijacked by
detractors
Bad news go viral
Mistakes can happen in real time
with thousand of witnesses
Negative feedback can’t be ignored
Does not capture tone
Aspects to consider in measuring information quality:
- Information provided by a source is credible and reliable.
- Breadth and depth of the discussion on a topic is also consideration.
- Information can be cross-referenced. 4
. Manner on how the information has been dealt by the source is ethical and legal.
Large-scale communication system that quickly spreads credible messages
Television
An easy to access hub of information that allows user and audience contact
World Wide Web (WWW)
