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Media And Information Literacy > Media and Information Sources > Flashcards

Media and Information Sources Flashcards

1
Q

the local knowledge that is unique to

a given culture or society.

A

INDIGENOUS KNOWLEDGE (IK)

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2
Q

contrasts with the international knowledge system

A

INDIGENOUS KNOWLEDGE

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3
Q

owned, controlled and managed by indigenous people to develop culturally appropriate information by utilizing indigenous materials and resources, reflecting community needs and interests, visions and aspirations, and independent from vested interest groups.

A

INDIGENOUS KNOWLEDGE

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4
Q

generated by universities, research

institutions and private firms; general knowledge based on researches

A

international knowledge system

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5
Q

Characteristics of Indigenous media

A

oral tradition of communication

store information in memories

information exchange is face-to-face

information is contained within the border of the community

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6
Q

“A library is not a luxury but one of the necessities of life.”

A

Henry Ward Beecher

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7
Q

place in which literary, musical, artistic, or reference materials are kept for use but not for sale

A

Library

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8
Q

Came into existence because of the birth of printing press

A

Library

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9
Q

has extended to acquiring new modes of

providing information such as the use of digital sources and facilities that utilize media

A

Library

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10
Q

Main role of a library

A

to organize and provide you access to information

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11
Q

Steward of good information collection

A

Library

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12
Q

When is information considered of good quality?

A

When information suits your needs

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13
Q

cons of books

A

environmental issues

costly or expensive

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14
Q

Media as Information Tools

A

BOOKS

MAGAZINES AND NEWSPAPERS

CINEMA

TELEVISION

WORLD WIDE WEB

SOCIAL MEDIA

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15
Q

Pros of books

A

Transferable information

enduring medium

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16
Q

CONS OF MAGAZINES AND

NEWSPAPERS

A

Newspaper is valid only for a day

Message can be lost (because
60% ads)

Magazines have niche (selected) audiences

17
Q

PROS OF MAGAZINES AND NEWSPAPERS

A

Loyal readership

Target geographical areas

Can be shared with others

18
Q

pros of cinema

A

can be entered in local/international film festivals or competitions

reaches many demographics, literate or illiterate

19
Q

cons of cinema

A

expensive production

may or may not hold interest/attention

20
Q

PROS TELEVISION OF

A

Quickly spreads messages

Improves credibility

Large-scale communication
activities

21
Q

PROS OF WORLD WIDE WEB

A

Main point of contact between user
and audience

Acts as hub

Easy to access

24/7 interaction with target
audiences

22
Q

CONS OF TELEVISION

A

Expensive

Short and has to be repeated

Advertisements can be skipped

Traditional TV is less watched
by younger people

23
Q

CONS OF WORLD WIDE WEB

A

No quality control over available data

High cost maintenance (constant
updating)

Information control

24
Q

PROS OF SOCIAL MEDIA

A

Reach the correct audience through
hashtags/following relevant groups

Attract large number of people in
short time

Drive traffic to other communication
actions

Bring people together

Gather info about target

Easy feedback

Place for real-life experiences to be
exchanged

Give voice to timid people

25
Q

CONS OF SOCIAL MEDIA

A

Time consuming

Need fresh content

Can’t control the message or how
people react to online contents

Campaigns can get hijacked by
detractors

Bad news go viral

Mistakes can happen in real time
with thousand of witnesses

Negative feedback can’t be ignored

Does not capture tone

26
Q

Aspects to consider in measuring information quality:

A
  1. Information provided by a source is credible and reliable.
  2. Breadth and depth of the discussion on a topic is also consideration.
  3. Information can be cross-referenced. 4
    . Manner on how the information has been dealt by the source is ethical and legal.
27
Q

Large-scale communication system that quickly spreads credible messages

A

Television

28
Q

An easy to access hub of information that allows user and audience contact

A

World Wide Web (WWW)

Media And Information Literacy (4 decks)

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