Text Ads | Relevancy | Search Extensions Flashcards
Text Ad Tips
Headline
- Include at least one of your keywords
Description
- Highlight what makes your business unique
- Include prices, promotions and exclusive offers
- empower customers to take action
URL
- match ad to landing page
3 Principles of Google Ads Best Practice?
- Implement 3-5 ads per group
- optimize ad rotation for clicks and conversions
- Use at least 3 extensions for each campaign or ad group
Benefits of Responsive Search Ads?
Flexibility | Relevance | Reach | Performance
3 things users want?
relevant information | information based on their moment | ads that contribute to their experience
3 benefits of relevant ad extensions?
increased engagement | better ad quality | more qualified leads
Ad extensions - explanation?
Enrich text by showing extra information about advertisers business. Google serves those which it thinks will have the most impact.
3 Benefits of sitelink converions?
increased engagement | more conversions | easy to manage
2 Benefits of callout conversions?
boosts engagement | easy to implement
Benefit of structured snippets?
Get more qualified leads
5 Benefits of location extensions?
drive store sales | drive online sales | increase performance | boost visibility | report store visits
3 Benefits of Affiliate location extensions?
drive store sales | drive online sales | report store visits
3 Benefits of call extensions?
convenience | qualified leads | flexible scheduling
3 Benefits of message extensions?
convenience | prequalification | ability to generate leads
3 Best practices of AD EXTENSIONS IN GENERAL?
Use the right number | Keep them fresh and updated | Monitor performance
Fully automated extensions - explanation?
Directly populated by Google and don’t require any action on your part. These extensions are shown automatically when Google predicts that they will improve ad performance.
