Increase Efficiency with Automated Bidding

Question 1

4 Benefits of google ads’ automated bidding?

Answer 1

machine learning | time saved | auction-time bidding | depth f signals used and cross analysis

Question 2

Awareness-based bidding strategy - explanation?

Answer 2

Goal = visibility
Bid Strategy = target impression share
When to use = raising awareness for brand and campaigns that include brand terms.

Question 3

Consideration-focused bidding strategies - explanation?

Answer 3

Goal = clicks
Bid Strategy = maximise clicks
When to use = tight budget | increase click volume | maximise traffic when extra budget received | upper funnel keywords that have high assist value in conversion

Question 4

Conversion-focused bidding strategies - explanation?

Answer 4

Goal = conversions
Bid Strategies = Maximise conversions | target CPA | enhanced CPC
When to use = maximise conversions | lead generation | use in search and display

Question 5

Revenue-focused bid strategies - explanation?

Answer 5

Goal = revenue
Bid strategies = target ROAS
When to use = maximise revenue with auto bids