Increase Conversions with Performance Planner Flashcards
By planning your Google Ads budgets in advance, you can?
- Understand the future spend potential of current Google Ads campaigns to help drive budget decisions
- Take advantage of seasonality to capture incremental opportunities
- Set optimal bids and budgets across your campaigns to help ensure that ROI performance is maximized
- Find new opportunities to grow your sales volumes with Google Ads
Google Ads Performance Planner - explanation?
A new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns. With this tool, you can explore forecasts for your upcoming monthly, quarterly, and annual budgets for current campaigns, while also helping to improve your return on investment.
How does it actually work?
forecasting | simulation | machine learning | validation
2 reasons why it’s better than traditional forecasting?
accuracy | machine learning benefits
4 Steps to use the performance planner?
Learn > explore > do > repeat
3 Best practices for performance planner?
create separate plans for each marketing objective
set bids and budgets using non last-click conversions
regularly check your plan
4 performance planner, best practices?
use non-last click attribution for conversions
create multiple plans for campaigns that have different marketing objectives
use the performance targets feature
use optimisation score in the recommendations page to improve your campaigns
Additional factors to consider in budget planning?
seasonality | market share | growth