Reach Valued Customers with Search Audiences

Question 1

Google Search Audience Solutions - explanation?

Answer 1

A set of strategies and products that help you reach high-value customers in the moments when they’re ready to buy the products you offer.

Audience solutions allow you to create audience lists to layer on your ad groups, combining intent and insights to send the right message to the right customer with the right bid. This is important because today’s customers expect frictionless experiences across all channels, providing them with the relevant information they seek.

Question 2

3 marketing goals audience solutions can help you reach?

Answer 2

awareness | consideration | conversion & loyalty

Question 3

How audience solutions can enhance your search strategy?

Answer 3

variable bidding | keyword expansion | creative customisation

Question 4

Affinity Audiences - explanation?

Answer 4

Affinity Audiences aggregates users who’ve demonstrated a qualified interest in a given topic, allowing you to access the people your product or service will most likely matter to.

Question 5

Detailed Demographics - explanation?

Answer 5

Using Detailed Demographics, you can reach customers based on their activities on Google.com.

For example: parental status, parenting age, homeownership, marital status and education status.

Question 6

In-Market Audiences - explanation?

Answer 6

Reach people when they’re in the mindset to buy, which generates higher ROI.

Question 7

Remarketing Lists for Search Ads (RLSA) - explanation?

Answer 7

Allows you to serve unique ad creatives and set your ad group bids differently, based on past interactions with your site or app.

Question 8

Examples of remarketing lists?

Answer 8

“Visited her site in past 28 days but didn’t convert”
“Visited her site in past 7 days but didn’t convert”
“Added an item to the shopping basket but didn’t convert”
“Reached “Thank You” page (converted)”