text Flashcards
Is the style or
appearance of text.
typography
The visual representation or
interpretation of a set of characters.
typeface
A group of typefaces that have similar
characteristics and includes the
normal, bold, italic and bold-italic
variations of the same design
Typeface Family
Font Families
Sans Serif
Serif
Sans Serif
Represents:
*Modern
* Clean
* Casual
Famous fonts:
* Droid Sans
* Calibri
* Karla
Serif
Represents:
Represents:
* Traditional
* Classic
* Fashionable
Famous fonts:
* Lora
* Bitter
* Source Serif pro
Because they are decorative, they
are best to be used in small
amounts of text:
* Titles
* Headers
* Heavy Graphic Designs
Display fonts:
Make
sure the
font fits
the
purpose
of your
true
Character
Spacing
The adjustment of
the horizontal white
space between the
letters in text.
how to Use text to show visual
hierarchy
- Boldness
- Color
- Font – family
- Size
…. can emphasize and give
different mood to a design
Color
Primary colors :
Red ,Yellow, blue
Secondary:
Orange ,Violet ,Green
Tertiary :
Mixing a primary with secondary
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Hue, Saturation,
and Value
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simultaneous
contrast
The way each color looks to us is strongly
affected by what surrounds it
youth prefers a more intense color that signals urgency
and excitement.
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When choosing a color, consider the ..
psychology of the
audience.
Personal memories play a part in color perception. If
your mother usually wore a particular shade of blue.
That shade has good associations for you and seems
warm, although it is cool.
* Cultural associations with color often appear in the
English language in the United States as “feeling blue…”
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