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graphic > branding > Flashcards

branding Flashcards

1
Q

The combined message conveyed through
* brand name,
* logo,
* style,
* visuals.

A

brand idintity

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2
Q

Elements of brand identity design

A
  • brand name,
  • logo,
  • style, visuals.
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3
Q

It’s basically about how the company wants to be perceived by its customers.

A

brand idintity

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4
Q

is what other people think—about you, your company, your product, or your service.

A

branding

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5
Q

is a preview of your brand

A

Visual identity

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6
Q

is what that brand looks like, from your
logo to your color choices and so much more.

A

Visual identity

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7
Q

Branding vs visual identity

A

Branding is what other people think—about you, yourcompany, your product, or your service.

Visual identity is what that brand looks like, from your logo to your color choices and so much more

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8
Q

WHAT ARE THE VALUE OF PROFESSIONAL BRAND
IDENTITY DESIGN

A
  • The impression that customers make is imp for every brand.
  • Brands rely on creative strategies to build a positive and memorable experience.
  • Dynamic growth is achieved through targeted brand identity design
    that effectively communicates with customers and stakeholders.
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9
Q

Brand identity design is a five stage process:

A
  1. Business goals and brand personality
  2. Market and user research
  3. Logo design
  4. Visual elements of brand
  5. Corporate brand style
  6. A style guide
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10
Q

The key value of ….design is to achieve point of difference from competitors

A

brand identity

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11
Q

WHAT ARE THE GOALS OF SUCCESSFUL BRAND IDENTITY DESIGN

A
  • Brand identity must be sustainable
  • Strategy and design unite to
    deliver real values
  • It Must be a practical and cohesive ‘action plan’ to build brand success.
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12
Q

is the basic mark of brand identity, the most prominent symbol of brand image and the foundation of effective marketing strategy

A

Logo Design

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13
Q

Every element of your logo contributes to your brand identity, including your font choice, colors, and other imager

Change even one of these elements, and it can have a big
impact on the way your brand is perceived.

A

t

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14
Q

A logo that’s pixelated, distorted, or too small to read could
give viewers the wrong impression

A

true

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15
Q

what are the types of logos

A
  • icon/sympol
  • wordmark
  • emblem
  • lettermark
  • combination
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16
Q

logo represented with a
visual element of high
symbolic potential.

A

sympol/icon

17
Q

Widely used type of corporate
identity mark represented by artistic
lettering featuring the brand name

A

wordmark

18
Q

features only the first letter of
the brand name presented in
an artistic manner.

A

lettermark

19
Q

It inscribes the wordmark or
lettermark presenting the name of
the brand into the symbolic image

A

imblem

20
Q

The logo applying two techniques simultaneously: symbol or lettermark and wordmark

A

combintion

21
Q

setting task
get the data about:

A
  1. the nature of the product
  2. the target audience
  3. geographical targeting
  4. the keywords or slogan
  5. preferred color palette
  6. preferred type of logo
  7. the necessity of symbols
22
Q

This stage can include creative outcomes of different fidelity levels, from rough pencil sketches to sophisticated digital samples

A

Creative search

23
Q

At this stage, the designer develops the chosen direction and works over the slightest details.

A

Polishing the details and finalizing the concept

24
Q

the guide should include clear and informative instruction
of correct and incorrect variations of the logo use

A

Creating a style guide

25
Q

Features of an effective logo

A
  • simplicity
  • originality
  • consistency of use
  • appeal to the target audience
  • memorability
  • longevity
26
Q

Setting the task

A
  • get the data
  • Creative search
  • Polishing the details and finalizing the concept
  • Testing
  • Creating a style guide

graphic (9 decks)

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