branding Flashcards
The combined message conveyed through
* brand name,
* logo,
* style,
* visuals.
brand idintity
Elements of brand identity design
- brand name,
- logo,
- style, visuals.
It’s basically about how the company wants to be perceived by its customers.
brand idintity
is what other people think—about you, your company, your product, or your service.
branding
is a preview of your brand
Visual identity
is what that brand looks like, from your
logo to your color choices and so much more.
Visual identity
Branding vs visual identity
Branding is what other people think—about you, yourcompany, your product, or your service.
Visual identity is what that brand looks like, from your logo to your color choices and so much more
WHAT ARE THE VALUE OF PROFESSIONAL BRAND
IDENTITY DESIGN
- The impression that customers make is imp for every brand.
- Brands rely on creative strategies to build a positive and memorable experience.
- Dynamic growth is achieved through targeted brand identity design
that effectively communicates with customers and stakeholders.
Brand identity design is a five stage process:
- Business goals and brand personality
- Market and user research
- Logo design
- Visual elements of brand
- Corporate brand style
- A style guide
The key value of ….design is to achieve point of difference from competitors
brand identity
WHAT ARE THE GOALS OF SUCCESSFUL BRAND IDENTITY DESIGN
- Brand identity must be sustainable
- Strategy and design unite to
deliver real values - It Must be a practical and cohesive ‘action plan’ to build brand success.
is the basic mark of brand identity, the most prominent symbol of brand image and the foundation of effective marketing strategy
Logo Design
Every element of your logo contributes to your brand identity, including your font choice, colors, and other imager
Change even one of these elements, and it can have a big
impact on the way your brand is perceived.
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A logo that’s pixelated, distorted, or too small to read could
give viewers the wrong impression
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what are the types of logos
- icon/sympol
- wordmark
- emblem
- lettermark
- combination
logo represented with a
visual element of high
symbolic potential.
sympol/icon
Widely used type of corporate
identity mark represented by artistic
lettering featuring the brand name
wordmark
features only the first letter of
the brand name presented in
an artistic manner.
lettermark
It inscribes the wordmark or
lettermark presenting the name of
the brand into the symbolic image
imblem
The logo applying two techniques simultaneously: symbol or lettermark and wordmark
combintion
setting task
get the data about:
- the nature of the product
- the target audience
- geographical targeting
- the keywords or slogan
- preferred color palette
- preferred type of logo
- the necessity of symbols
This stage can include creative outcomes of different fidelity levels, from rough pencil sketches to sophisticated digital samples
Creative search
At this stage, the designer develops the chosen direction and works over the slightest details.
Polishing the details and finalizing the concept
the guide should include clear and informative instruction
of correct and incorrect variations of the logo use
Creating a style guide
