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Mass Comm > test2 > Flashcards

test2 Flashcards

1
Q

blog

A

a journal like web stie with continuing narrative, generally personal in nature, on a narrow subject. short for web log

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2
Q

spam

A

email messaging send indiscriminately to large numbers of recipients

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3
Q

behavioral targeting

A

using personal information and patterns in activities to match advertisements with potential customers

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4
Q

passed links

A

references to web sources shared among computer users

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5
Q

walled garden

A

early business model for online portals with access to limited mostyl to proprietary content

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6
Q

user-generated content

A

internet messages that originate with an individual to communicate directly with a mass audience

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7
Q

search engine

A

tool to identify and rank web sites by key terms

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8
Q

news hole

A

space for news in a newspaper after ads are inserted; time in a newscast for news after ads

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9
Q

Aggregation sites

A

News sites that regurgitate news compiled from elsewhere or that offer pass through links to other sources

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10
Q

Watchdog function

A

The news media role to monitor the performance of government and other institutions of society

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11
Q

Watergate

A

Nixon Administration scandal

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12
Q

Objectivity

A

A concept in journalism that news should be gathered and told value-free

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13
Q

Soft News

A

Geared to satisfying audiences information wants, not needs

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14
Q

Yellow Journalism

A

Sensationalized news accounts

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15
Q

Genre

A

Broad thematic categories of media content

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16
Q

Rockabilly

A

a splicing of rock n roll and hillbilly used for early rock music

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17
Q

Kitsch

A

Pejorative word for trendy, trashy, low art

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18
Q

Studio System

A

A production line movie system devised by hollywood in the 1920s

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19
Q

Auteur

A

A filmmaker recognized for significant and original treatments

20
Q

Highbrow

A

The high art favored by elitists generally can be identified by its technical and thematic complexity and originality

21
Q

Pornography

A

Sexually explicit depictions that are protected from government bans

22
Q

Mediated Performance

A

A performance modified and adjusted for delivery to an audience by mass media

23
Q

Popular Art

A

Art that tries to succeed in the marketplace

24
Q

Astroturfing

A

a pseudo grassroots campaign, usually in politics; a take-off of the brand name for an artificial grass product

25
Q

Lobbying

A

Influencing public policy, usually legislation or regulation

26
Q

Dialogic theory

A

dialogue based approach to negotiating relationships

27
Q

social darwinism

A

application to society of darwin’s survival of the fittest theory

28
Q

Public relations

A

a management tool to establish beneficial relationships

29
Q

Greenwashing

A

hiding environmental abuses while claiming to be eco-friendly

30
Q

News Release

A

a tool in public relations to provide information or promotion in news media

31
Q

Whitewashing

A

covering up

32
Q

ad clutter

A

so many competing ads that all lose impact

33
Q

branding

A

enhancing a product image with a celebrity or already established brand name, regardless of any intrinsic connection between the product and the image

34
Q

Shelf life

A

How long a periodical remains in use

35
Q

Stealth ads

A

advertisements, often subtle, in nontraditional, unexpected places

36
Q

media plans

A

lay out where ads are placed

37
Q

infomercial

A

program-length broadcast commercial

38
Q

positioning

A

targeting ads for specific consumer groups

39
Q

Margin of error

A

percentage that a survey may be off mark

40
Q

quota sampling

A

demographics of the sample coincide with those of the whole population

41
Q

cohort analysis

A

demographic tool to identify marketing targets by common characteristics

42
Q

confidence level

A

degree of certainty that a survey is accurate

43
Q

sample size

A

number of people surveyed

44
Q

ratings

A

measurements of audience broadcast size

45
Q

sweeps

A

when broadcast ratings are conducted

46
Q

browser

A

software to navigate the internet to countless websites

Mass Comm (7 decks)

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