test2 Flashcards
blog
a journal like web stie with continuing narrative, generally personal in nature, on a narrow subject. short for web log
spam
email messaging send indiscriminately to large numbers of recipients
behavioral targeting
using personal information and patterns in activities to match advertisements with potential customers
passed links
references to web sources shared among computer users
walled garden
early business model for online portals with access to limited mostyl to proprietary content
user-generated content
internet messages that originate with an individual to communicate directly with a mass audience
search engine
tool to identify and rank web sites by key terms
news hole
space for news in a newspaper after ads are inserted; time in a newscast for news after ads
Aggregation sites
News sites that regurgitate news compiled from elsewhere or that offer pass through links to other sources
Watchdog function
The news media role to monitor the performance of government and other institutions of society
Watergate
Nixon Administration scandal
Objectivity
A concept in journalism that news should be gathered and told value-free
Soft News
Geared to satisfying audiences information wants, not needs
Yellow Journalism
Sensationalized news accounts
Genre
Broad thematic categories of media content
Rockabilly
a splicing of rock n roll and hillbilly used for early rock music
Kitsch
Pejorative word for trendy, trashy, low art
Studio System
A production line movie system devised by hollywood in the 1920s
Auteur
A filmmaker recognized for significant and original treatments
Highbrow
The high art favored by elitists generally can be identified by its technical and thematic complexity and originality
Pornography
Sexually explicit depictions that are protected from government bans
Mediated Performance
A performance modified and adjusted for delivery to an audience by mass media
Popular Art
Art that tries to succeed in the marketplace
Astroturfing
a pseudo grassroots campaign, usually in politics; a take-off of the brand name for an artificial grass product
Lobbying
Influencing public policy, usually legislation or regulation
Dialogic theory
dialogue based approach to negotiating relationships
social darwinism
application to society of darwin’s survival of the fittest theory
Public relations
a management tool to establish beneficial relationships
Greenwashing
hiding environmental abuses while claiming to be eco-friendly
News Release
a tool in public relations to provide information or promotion in news media
Whitewashing
covering up
ad clutter
so many competing ads that all lose impact
branding
enhancing a product image with a celebrity or already established brand name, regardless of any intrinsic connection between the product and the image
Shelf life
How long a periodical remains in use
Stealth ads
advertisements, often subtle, in nontraditional, unexpected places
media plans
lay out where ads are placed
infomercial
program-length broadcast commercial
positioning
targeting ads for specific consumer groups
Margin of error
percentage that a survey may be off mark
quota sampling
demographics of the sample coincide with those of the whole population
cohort analysis
demographic tool to identify marketing targets by common characteristics
confidence level
degree of certainty that a survey is accurate
sample size
number of people surveyed
ratings
measurements of audience broadcast size
sweeps
when broadcast ratings are conducted
browser
software to navigate the internet to countless websites
