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Mass Comm > Test 1 > Flashcards

Test 1 Flashcards

1
Q

Mass Communication

A

Teechnology-enabled process by which messages are sent to large, faraway audiences

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2
Q

Mass Media

A

Strictly speaking, mass media are the vehicles through which messages are disseminated to mass audiences. The term is also used for industries built on mass media.

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3
Q

Social Media

A

Internet-based communication platforms for the interactive exchange of user-generated content

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4
Q

Media Literacy

A

competences that enable people to analyze and evaluate media messages and also to create effective messages for mediated delivery.

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5
Q

Demassification

A

Media’s focus on narrower audience segments

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6
Q

Sub-mass audience

A

A section of the largest mass audience, with niche interests

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7
Q

Narrowcasting

A

Seeking niche audiences, as opposed to broadcastingg’s traditional audience building concept

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8
Q

Halftone

A

Reproduction of an image in which the various tones of gray or color produced by variously sized dots of ink.

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9
Q

Persistence of Vision

A

Fast-changing still photos create the illusion of movement

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10
Q

Digital

A

Technology through which media messages are coded into 1s and 0s for delivery transmission and then decoded into their original appearance

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11
Q

Media convergence

A

Melding of print, electronic and photographic media into digitalized form

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12
Q

Gatekeepers

A

Media people who influence messages en route

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13
Q

Filter

A

Receiver factor that impedes communication in various types, informational, physical, psychological

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14
Q

Linotype

A

Complex machine with typewriter like keyboard to set type into line from molten lead.

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15
Q

Venture Capitalists

A

investors who take substantial risk, typically in a new or expanding business

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16
Q

Conglomeratttion

A

Process of companies being brought into common ownership but remaining distinct entities

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17
Q

Cooperative

A

An organization owned and run jointly by members that share profits or benefits

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18
Q

1789 Postal Act

A

Provided government discounts for mailing newspapers

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19
Q

Philanthropy

A

Generous donation for good causes

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20
Q

Underwriting

A

On-Air acknowledgements of non commercial broadcasting sponsors

21
Q

Oligopoly

A

An industry in which a few companies dominate production, distribution

22
Q

Monopoly

A

Single company dominates production, distribution in an industry, either nationally or locally.

23
Q

Chain newspaper

A

Owned by a company that owns other newspapers elsewhere

24
Q

Market penetration

A

Sales per capita

25
Q

Muckraking

A

early 1990s term for investigative reporting

26
Q

Trade books

A

General-interest titles, including fiction and nonfiction

27
Q

e-books

A

digital files of book content that are stored, searched, sampled, downloaded and paid for online for use on computer, dedicated reader or cell phone

28
Q

Harry Potter Effect

A

Impact of single best-selling book

29
Q

Penny Papers

A

Affordable newspapers introduced in 1833 created unprecedented mass audience

30
Q

Publisher

A

Magazine or newspaper’s proprietor

31
Q

Payola

A

A bribe to promote a product, like airplay for a music

32
Q

Playlist

A

a list of songs that a radio station plays

33
Q

Federal radio act

A

1927 law establishing government regulation of radio

34
Q

First Amendment

A

Provision in US Constitution against government interference with free citizen expression, including media content

35
Q

Localism

A

Issuing broadcast licenses for service to a specified community and its environs

36
Q

Frequency Modulation

A

Radio technology with superior fidelity. Signals travel in straight linnes

37
Q

Amplitude Modulation

A

Radio technology with great range. Signals follow curvature of earth

38
Q

Arbitron

A

Radio listener survey company

39
Q

Star system

A

Makin actors into celebrities to increase the size of movie audiences

40
Q

Studio system

A

When major studios controlled all aspects of the movie industry

41
Q

Federal Communications Act

A

Revision of federal radio act in 1934 to include television

42
Q

Indies

A

Minor movie studies; not among Big Five

43
Q

Documentary

A

A video examination of a historical or current event or a natural or social phenomenon

44
Q

Fairness Doctrine

A

A US government requirement from 1949 to 1987 that broadcast presentations had to include both sides on competing public issues

45
Q

Blockbuster

A

A movie that is a great commercial success; also used to describe books

46
Q

B-movie

A

Low budget movie, usually with little artistic aspiration

47
Q

Time Shifting

A

Ability of viewer to change when they access programming

48
Q

Feedback

A

Response to a message

Mass Comm (7 decks)

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