final Flashcards
Cathartic theory
people release violent inclinations by seeing them portrayed
Narcotizing dysfunction
People deceive themselves into believing they’re involved when actually they’re only informed.
Subliminal Message
cannot be consciously perceived
multistep flow
media affects individuals through complex interpersonal connections
minimal effects theory
Theory that media effects are mostly indirect.
Bobo doll studies
Kids seemed more violent after seeing violence in movies
Powerful effects theory
Theory that media have immediate, direct influence
Third Person effect
One person overestimating the effect of media messages on other people.
527 Status
For political support groups that independently create and finance campaign advertising
Agenda setting
The process through which issues bubble up into public attention through mass media selection of what to cover.
Watchdog role
Concept of the press as a skeptical and critical monitor of government.
Framing
Selecting aspects of a perceived reality for emphasis in a mass media message, thereby shaping how the audience sees the reality
fourth estate
The press as a player in medieval power structures, in addition to the clerical, noble and common esstates.
Swiftboating
Smear campaigns, generally by 527s
Attack ads
A subspecies of negative ads, especially savage in criticizing an opponent, many playing loosely with context and facts.
Equal time rule
Government requirement for stations to offer competing political candidates the same time period and the same rate for advertising
Fairness doctrine
Former government requirement that stations air all sides of public issues
CNN Effect
The ability of television, through emotion-raising video, to elevate distant issues on the domestic public agenda
Embeds
News reporters who are with military units on missions