Test 4 Flashcards
What are the 6 parts of the video?
Reciprocity, Scarcity, Authority, Consistency, Liking, consensus
Reciprocity…
The practice of exchanging things with others for mutual benefits
Example: waiter giving mints to customers for tips
Scarcity…
Want more things that they can have less of
Example: Scarce resource, people want it more
Authority…
The Idea that People will follow a person that is knowledgeable, and credible.
Consistency…
Looking for and asking for commitments that can be made
Liking…
A feeling of regard or fondness
Consensus…
People will look at what other people have done to determine what to do
What are another 3 parts of the toolman model?
Claim, Data, Warrant
Claim…
Your argument
Data…
Something you can point to in reality
Warrant…
The reason that proves the claim
What are you supposed to do during a persuasive speech?
give someone pros or cons on the topic, be passionate, give details, counter arguments, convince them different points of view, See where they are coming from
Logos…
Logic, Based on what you say
pathos…
Emotion, Based on the way you deliver your speech
Ethos…
Credibility, based on the way you delivered your speech
