Test 3

Question 1

Which of the following is a disadvantage of project-based production?

Answer 1

Long production lead time

Question 2

Which of the following is an advantage of mass production?

Answer 2

economies of scale

Question 3

Which of the following is a disadvantage of mass production?

Answer 3

simple cost assumption

Question 4

Which of the following describes a cellular factory layout?

Answer 4

groups of team members in workstations

Question 5

Which of the following describes a Process factory layout?

Answer 5

departments for each stage of production

Question 6

What is an advantage of delivery only restaurants?

Answer 6

layout are designed for efficiency

Question 7

What is not an advantage of delivery only restaurants?

Answer 7

A branded memorable experience with the diner

Question 8

Which of the following is not a role of marketers

Answer 8

expand customers

Question 9

what does SWOT stand for?

Answer 9

Strengths, Weaknesses, Opportunities, and Threats analysis

Question 10

What do marketers look to do?

Answer 10

Solve problems

Question 11

The BCG Matrix categorizes companies by

Answer 11

Growth and market share

Question 12

Which of the following is something market research investigates?

Answer 12

what problems are customers trying to solve

Question 13

Geographic market segments devise audience in terms of

Answer 13

All of the above

Question 14

Consumer behavior culture, social class, and status are examples of

Answer 14

Social influences

Question 15

Which of the following is the best example of an ease of purchase situational influence on buying behavior?

Answer 15

placing candy and magazines at the checkout line

Question 16

choosing to prioritize affording rent over having trending clothes is example of a ______ psychological influence

Answer 16

motivation groups

Question 17

What is the idea of a smallest buyable audience

Answer 17

the smallest audience worth serving

Question 18

which of the following best describes a brand

Answer 18

the customers gut feelings of what they think of your company

Question 19

What is the ideal level of brand engagement you want as a brand owner

Answer 19

brand insistence

Question 20

Which of the following is part of a brand identity?

Answer 20

logo, colors, and font

Question 21

All of the variations of a particular product is a companies

Answer 21

Product Line

Question 22

What are the stages of a product lifecycle in the correct order

Answer 22

introduction, growth, maturity, and decline

Question 23

An advantage of the competitive pricing strategy

Answer 23

Understanding demand

Question 24

What is price skimming?

Answer 24

charging a high price to start and then charging lower down the line

Question 25

Volume pricing will most likely lead to better treatment of workers true or false

Answer 25

false

Question 26

Organizing a flash mob would be an example of what kind of promotion?

Answer 26

Guerrilla marketing

Question 27

Which of the following is true about buzz?

Answer 27

Buzz is anything people feel compelled to talk about

Question 28

Which of the following is required to generate buzz?

Answer 28

Intriguing pattern interruption

Question 29

Which of the following is not an aspect of generous marketing?

Answer 29

Charging low prices

Question 30

what is price anchoring?

Answer 30

Setting a very high or low number to set the range

Question 31

Which of the following would represent relative information in negotiation?

Answer 31

the price they paid for the thing

Question 32

How many times should you ask why in a negotiation to get to the real answer?

Answer 32

Three times

Question 33

What is true of making concessions?

Answer 33

Be slow make them reciprocal and save some for the end

Question 34

What is the goal of a negotiation?

Answer 34

Finding a win-win

Question 35

What type of accounting is used for external audiences and summarizes and reports business transactions and activities?

Answer 35

Financial accounting

Question 36

Which type of accounting is for internal audiences to help executives make decisions?

Answer 36

Managerial accounting

Question 37

Which type of accounting is calculations of tax accountability?

Answer 37

tax accounting

Question 38

Which of the following best describes the accrual method of accounting?

Answer 38

recording transactions when they are billed

Question 39

in the equation of assets = liabilities + equity which of the following would represent equity?

Answer 39

the owners interest after accounting for liabilities

Question 40

Purchase of a new factory would best fall under what of the following categories?

Answer 40

investing activities