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Business > Test 3 > Flashcards

Test 3 Flashcards

1
Q

Which of the following is a disadvantage of project-based production?

A

Long production lead time

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2
Q

Which of the following is an advantage of mass production?

A

economies of scale

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3
Q

Which of the following is a disadvantage of mass production?

A

simple cost assumption

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4
Q

Which of the following describes a cellular factory layout?

A

groups of team members in workstations

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5
Q

Which of the following describes a Process factory layout?

A

departments for each stage of production

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6
Q

What is an advantage of delivery only restaurants?

A

layout are designed for efficiency

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7
Q

What is not an advantage of delivery only restaurants?

A

A branded memorable experience with the diner

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8
Q

Which of the following is not a role of marketers

A

expand customers

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9
Q

what does SWOT stand for?

A

Strengths, Weaknesses, Opportunities, and Threats analysis

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10
Q

What do marketers look to do?

A

Solve problems

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11
Q

The BCG Matrix categorizes companies by

A

Growth and market share

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12
Q

Which of the following is something market research investigates?

A

what problems are customers trying to solve

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13
Q

Geographic market segments devise audience in terms of

A

All of the above

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14
Q

Consumer behavior culture, social class, and status are examples of

A

Social influences

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15
Q

Which of the following is the best example of an ease of purchase situational influence on buying behavior?

A

placing candy and magazines at the checkout line

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16
Q

choosing to prioritize affording rent over having trending clothes is example of a ______ psychological influence

A

motivation groups

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17
Q

What is the idea of a smallest buyable audience

A

the smallest audience worth serving

18
Q

which of the following best describes a brand

A

the customers gut feelings of what they think of your company

19
Q

What is the ideal level of brand engagement you want as a brand owner

A

brand insistence

20
Q

Which of the following is part of a brand identity?

A

logo, colors, and font

21
Q

All of the variations of a particular product is a companies

A

Product Line

22
Q

What are the stages of a product lifecycle in the correct order

A

introduction, growth, maturity, and decline

23
Q

An advantage of the competitive pricing strategy

A

Understanding demand

24
Q

What is price skimming?

A

charging a high price to start and then charging lower down the line

25
Q

Volume pricing will most likely lead to better treatment of workers

true or false

A

false

26
Q

Organizing a flash mob would be an example of what kind of promotion?

A

Guerrilla marketing

27
Q

Which of the following is true about buzz?

A

Buzz is anything people feel compelled to talk about

28
Q

Which of the following is required to generate buzz?

A

Intriguing pattern interruption

29
Q

Which of the following is not an aspect of generous marketing?

A

Charging low prices

30
Q

what is price anchoring?

A

Setting a very high or low number to set the range

31
Q

Which of the following would represent relative information in negotiation?

A

the price they paid for the thing

32
Q

How many times should you ask why in a negotiation to get to the real answer?

A

Three times

33
Q

What is true of making concessions?

A

Be slow make them reciprocal and save some for the end

34
Q

What is the goal of a negotiation?

A

Finding a win-win

35
Q

What type of accounting is used for external audiences and summarizes and reports business transactions and activities?

A

Financial accounting

36
Q

Which type of accounting is for internal audiences to help executives make decisions?

A

Managerial accounting

37
Q

Which type of accounting is calculations of tax accountability?

A

tax accounting

38
Q

Which of the following best describes the accrual method of accounting?

A

recording transactions when they are billed

39
Q

in the equation of assets = liabilities + equity which of the following would represent equity?

A

the owners interest after accounting for liabilities

40
Q

Purchase of a new factory would best fall under what of the following categories?

A

investing activities

Business (13 decks)

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