Term 3 - Topic 3.2

Question 1

A SWOT analysis is a method to identify strengths, ………….., ……………….. and ………………..

Answer 1

weaknesses,
opportunities,
threats

Question 2

Define the term: RESEARCH PROTOCOL

Answer 2

Rules to follow when conducting research

Question 3

Define the term: MARKET RESEARCH

Answer 3

> Gather data from customers
Analysing data
Interpreting data

Question 4

Name a few RESEARCH INSTRUMENTS to gather data

Answer 4

1) Focus group
2) Observation
3) Survey / questionnaire
4) Test marketing
5) Interview

Question 5

Name some RESEARCH QUESTIONS

Answer 5

WHAT the client wants
HOW it will be used
WHY the client wants it
WHEN the client wants it
WHERE it will be used

Question 6

9 Steps to conduct research. Name them.

Answer 6

1) DEFINE the problem
2) DECIDE which research tool to
use
3) Compile QUESTIONS
4) Test your research TOOL
5) Choose a SAMPLE
6) Do the RESEARCH
7) COLLATE & ANALYSE
8) INTERPRET the results
9) PRESENT your findings

Question 7

Research PROTOCOL is about specific rules to follow when conducting research. Name the rules.

Answer 7

a) Get consent
b) Make prior arrangements
c) Never change the data
d) Avoid leading/limiting
questions
e) Be ethical & remain neutral