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Journalism 101 Exam Three > Television > Flashcards

Television Flashcards

1
Q

How many hours do Americans spend, on average, watching TV a day?

A

5 hours

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2
Q

Do Americans spend more time watching TV online or in front of the TV?

A

Online

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3
Q

Where is the source for news?

A

At home

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4
Q

What is TV for?

A

leisure activity that accounts and socializing is second

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5
Q

TV and you

A

by 65, you have watching tv for 9 years, average homes now have more tv’s than people, 60% of americans use internet and tv together

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6
Q

Experiments began in?

A

1880s

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7
Q

First images transmitted where in?

A

1920s

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8
Q

90% of homes had a televisions in?

A

1950s

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9
Q

What was before TV?

A

Radio

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10
Q

What are channels in the beginning of TV?

A

Three Networks (CBS, NBC, ABC) Three Channels, limited options an was considered the “golden age”

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11
Q

How does TV change?

A

Its now.. Entertainment, advertising and journalism.

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12
Q

How does TV change how we act?

A

it changes the way we interact with each other and the way we see ourselves and others

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13
Q

Early TV

A

Was Radio-with pictures

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14
Q

What were some genres for early tv?

A

Westerns, variety shows, comedies, dramas, soaps, cop shows and quiz shows
Example: Magic in the Air

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15
Q

Extra Credit: What was Professors Barnett’s favorite TV show when she was a child?

A

Lassie (1st hero)

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16
Q

In early television what was the new formats?

A

feature films and talk shows

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17
Q

Why did everyone love “I love Lucy”?

A

It was a family sitcom, not live but was filmed with a live audience, was filmed in Hollywood not New York and saved time and money

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18
Q

The Impact of Lucy

A

filmed which makes reruns possible, programs can be syndicated. Entertainments went to Hollywood and shows can be produced more quickly.

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19
Q

How does TV change Journalism?

A

Documentary and investigation. Coverage of Politics (conventions and debates)
Ex: JFK and Nixon (Radio Nixon won, TV JFK won)

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20
Q

What was the impact of Murrow and McCarthy?

A

Background checks on TV actors, writers and producers. Careers were ruined.
The power of TV challenges the powerful

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21
Q

What is Single Sponsor Ad-Vantage?

A

TV networks sell time and “audience”, Company creates a program. TV networks air the program.1 advertiser and 1 program.
Ex: The Adventure of Robin Hood is brought to you by Johnson and Johnson

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22
Q

What was the $64,000 Problem?

A 
There was a quiz show scandal. They gave contestant answers. 
Congress Acts (illegal to give answers)
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23
Q

Advertising Changes with TV?

A

Spots for commercial sales, 1 program with multiple sponsors, no stake in program, just audiences number.

24
Q

Are advertisers interested in the quality of TV advertisements?

A

Companies interested in quantity of viewers, not quality of program

25
"The Advertisers' Dream Decade"
WWII is over, thrift becomes a thing of the past. Boom in population, home-building and consumer spending. TV provides the electronic marketplace.
26
Who watches for ratings?
Nielsen Ratings, Help learn what people are watching and helps set advertising rates
27
Measuring
Global Television Audience Metering-Measures viewing Sweeps-four times a year Rating-viewers as percentages of all homes with TVs Share-percentage of audience watching among television set in use
28
What is cable today like?
growing audience, surpasses network audiences for all ages, more shows/more variety and edgy programming
29
The Cable Set up
``` Basic (local channels) Expanded Basic (local channels, plus channels with broad appeal) Premium( all of the above, plus movies, sports, specials and you pay-for-views) ```
30
How has technology changed the US?
A unifying medium, cultural center and common set of experiences
31
What are the big changes in television?
1950--golden age 1960--color TV/role change for women and blacks 1970--controversy cable/primetime soaps 1980--CNN 1990s--dysfunctional families, live from Baghdad, positive portrayals of gay people 200--more choices than ever
32
A key point to TV
its about profit as well as entertainment and information
33
What the four major networks today?
CBS, ABC, NBC, FOX
34
How do networks work?
Networks have affiliates, they provide programs for the adulates and local stations pay to be afflicted with the network EX: KMBC-TV affiliated with ABC
35
What do networks offer?
65 years worth of content, well-established production/distribution and comfort for audiences
36
PBS: for viewers like you
non-commercial TV, high-quality programming. For under 12 and over 50, corporate pressure
37
HBO
Began in NYC in the 1970s, transmits via cable, microwave or satellite, subscribers pay, no ads Movies and specials at home Ex; Girls
38
The Cable Revolution: Major Networks
signals were transmitted through the public airwaves. (Free and Subject to government regulations)
39
The Cable Revolution: Cable
signals are transmitted through fiber optic cables (paid and no regulations)
40
What are new channels added to cable networks?
Bravo, Esquire, Food Network and ESPN
41
TV Genres: Old
sports, sitcom, documentary, soap, cartoon and drama
42
TV Genres: Newer
Travel, kids, food, makeover, news and reality
43
Comedies are?
Variety shows, sitcoms, and satire
44
Dramas: serials
story continues from week to week, year to year. Ends in cliffhangers
45
Soap Operas
Day-to-Day dramas, strong audiences allegiance and from daytime to primetime EX: Dallas, General Hospital and One Tree Hill
46
Dramas: Mini-Series
Compelling story, controversy and limited run
47
HyBrids: TV Comedy-dramas
grim plots, comic situation, multiple characters, multiple story lines
48
Television Then to Now
TV is broadcast over the public airwaves, is broadcast through cables, broadcast digitally Digital=interaction
49
TV re-delivered
iPods, computers, on demand and mobile phones
50
Putting you in control
downloads, binge viewing, instant access, interactive TV
51
Binge Viewing
Online only shows | Ex; House of Cards
52
Instant Access
Online Streaming
53
Interactive TV
Videos on demand, one-click shopping and play along with game shows
54
Rethinking Ads
analytics and big data
55
Social TV
Viewers are using other media while watching TV, tweets and Facebook posts (relaxed/engaged) and twitter is the "heartbeat of the audience"

Journalism 101 Exam Three (6 decks)

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