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Journalism 101 Exam Three > Television > Flashcards

Television Flashcards

1
Q

How many hours do Americans spend, on average, watching TV a day?

A

5 hours

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2
Q

Do Americans spend more time watching TV online or in front of the TV?

A

Online

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3
Q

Where is the source for news?

A

At home

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4
Q

What is TV for?

A

leisure activity that accounts and socializing is second

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5
Q

TV and you

A

by 65, you have watching tv for 9 years, average homes now have more tv’s than people, 60% of americans use internet and tv together

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6
Q

Experiments began in?

A

1880s

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7
Q

First images transmitted where in?

A

1920s

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8
Q

90% of homes had a televisions in?

A

1950s

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9
Q

What was before TV?

A

Radio

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10
Q

What are channels in the beginning of TV?

A

Three Networks (CBS, NBC, ABC) Three Channels, limited options an was considered the “golden age”

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11
Q

How does TV change?

A

Its now.. Entertainment, advertising and journalism.

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12
Q

How does TV change how we act?

A

it changes the way we interact with each other and the way we see ourselves and others

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13
Q

Early TV

A

Was Radio-with pictures

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14
Q

What were some genres for early tv?

A

Westerns, variety shows, comedies, dramas, soaps, cop shows and quiz shows
Example: Magic in the Air

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15
Q

Extra Credit: What was Professors Barnett’s favorite TV show when she was a child?

A

Lassie (1st hero)

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16
Q

In early television what was the new formats?

A

feature films and talk shows

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17
Q

Why did everyone love “I love Lucy”?

A

It was a family sitcom, not live but was filmed with a live audience, was filmed in Hollywood not New York and saved time and money

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18
Q

The Impact of Lucy

A

filmed which makes reruns possible, programs can be syndicated. Entertainments went to Hollywood and shows can be produced more quickly.

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19
Q

How does TV change Journalism?

A

Documentary and investigation. Coverage of Politics (conventions and debates)
Ex: JFK and Nixon (Radio Nixon won, TV JFK won)

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20
Q

What was the impact of Murrow and McCarthy?

A

Background checks on TV actors, writers and producers. Careers were ruined.
The power of TV challenges the powerful

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21
Q

What is Single Sponsor Ad-Vantage?

A

TV networks sell time and “audience”, Company creates a program. TV networks air the program.1 advertiser and 1 program.
Ex: The Adventure of Robin Hood is brought to you by Johnson and Johnson

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22
Q

What was the $64,000 Problem?

A 
There was a quiz show scandal. They gave contestant answers. 
Congress Acts (illegal to give answers)
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23
Q

Advertising Changes with TV?

A

Spots for commercial sales, 1 program with multiple sponsors, no stake in program, just audiences number.

24
Q

Are advertisers interested in the quality of TV advertisements?

A

Companies interested in quantity of viewers, not quality of program

25
Q

“The Advertisers’ Dream Decade”

A

WWII is over, thrift becomes a thing of the past. Boom in population, home-building and consumer spending. TV provides the electronic marketplace.

26
Q

Who watches for ratings?

A

Nielsen Ratings, Help learn what people are watching and helps set advertising rates

27
Q

Measuring

A

Global Television Audience Metering-Measures viewing
Sweeps-four times a year
Rating-viewers as percentages of all homes with TVs
Share-percentage of audience watching among television set in use

28
Q

What is cable today like?

A

growing audience, surpasses network audiences for all ages, more shows/more variety and edgy programming

29
Q

The Cable Set up

A 
Basic (local channels)
Expanded Basic (local channels, plus channels with broad appeal)
Premium( all of the above, plus movies, sports, specials and you pay-for-views)
30
Q

How has technology changed the US?

A

A unifying medium, cultural center and common set of experiences

31
Q

What are the big changes in television?

A

1950–golden age
1960–color TV/role change for women and blacks
1970–controversy cable/primetime soaps
1980–CNN
1990s–dysfunctional families, live from Baghdad, positive portrayals of gay people
200–more choices than ever

32
Q

A key point to TV

A

its about profit as well as entertainment and information

33
Q

What the four major networks today?

A

CBS, ABC, NBC, FOX

34
Q

How do networks work?

A

Networks have affiliates, they provide programs for the adulates and local stations pay to be afflicted with the network
EX: KMBC-TV affiliated with ABC

35
Q

What do networks offer?

A

65 years worth of content, well-established production/distribution and comfort for audiences

36
Q

PBS: for viewers like you

A

non-commercial TV, high-quality programming. For under 12 and over 50, corporate pressure

37
Q

HBO

A

Began in NYC in the 1970s, transmits via cable, microwave or satellite, subscribers pay, no ads
Movies and specials at home
Ex; Girls

38
Q

The Cable Revolution: Major Networks

A

signals were transmitted through the public airwaves. (Free and Subject to government regulations)

39
Q

The Cable Revolution: Cable

A

signals are transmitted through fiber optic cables (paid and no regulations)

40
Q

What are new channels added to cable networks?

A

Bravo, Esquire, Food Network and ESPN

41
Q

TV Genres: Old

A

sports, sitcom, documentary, soap, cartoon and drama

42
Q

TV Genres: Newer

A

Travel, kids, food, makeover, news and reality

43
Q

Comedies are?

A

Variety shows, sitcoms, and satire

44
Q

Dramas: serials

A

story continues from week to week, year to year. Ends in cliffhangers

45
Q

Soap Operas

A

Day-to-Day dramas, strong audiences allegiance and from daytime to primetime
EX: Dallas, General Hospital and One Tree Hill

46
Q

Dramas: Mini-Series

A

Compelling story, controversy and limited run

47
Q

HyBrids: TV Comedy-dramas

A

grim plots, comic situation, multiple characters, multiple story lines

48
Q

Television Then to Now

A

TV is broadcast over the public airwaves, is broadcast through cables, broadcast digitally
Digital=interaction

49
Q

TV re-delivered

A

iPods, computers, on demand and mobile phones

50
Q

Putting you in control

A

downloads, binge viewing, instant access, interactive TV

51
Q

Binge Viewing

A

Online only shows

Ex; House of Cards

52
Q

Instant Access

A

Online Streaming

53
Q

Interactive TV

A

Videos on demand, one-click shopping and play along with game shows

54
Q

Rethinking Ads

A

analytics and big data

55
Q

Social TV

A

Viewers are using other media while watching TV, tweets and Facebook posts (relaxed/engaged) and twitter is the “heartbeat of the audience”

Journalism 101 Exam Three (6 decks)

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