Advertising

Question 1

Ad by the number

Answer 1

$500 billion per year

Question 2

Is there a solution to ad clutter?

Answer 2

more ads, less impact

Question 3

Ambient Ads

Answer 3

Ads so prevalent, do not notice

Ex; Kit-Kat bench

Question 4

What is advertising?

Answer 4

message delivered through mass media, attempts to create desire and persuade. Selling idea, goods, services and sponsor pays.

Question 5

Advertising is the…

Answer 5

The “glue” that holds together mass media

Question 6

Maslow’s Hierarchy of Needs

Answer 6

Seld-Actualization
esteem
love
safety
physiological
From Low to High

Question 7

In the Beginning…

Answer 7

barkers and announcement. There are pinups, shopbills, netbooks
Ex: Land Sales, transportation and runaways/slaves

Question 8

Before the civil war

Answer 8

small industry, published in newspapers and local retailers

Question 9

How does advertising start to change?

Answer 9

civil war, industrial revolution, country moves from agriculture to industry

Question 10

What happened in 1850s with advertising?

Answer 10

national advertising begins and brands are born

Question 11

Advertising in magazines

Answer 11

magazines deliver an audience/market they also flourish

manufactures have a space to tell their stories and by ads

Question 12

How does advertising expands

Answer 12

there was an abuse of patent medicines

Question 13

Radio

Answer 13

ads keeps radio free

products=Program (soap operas)

Question 14

How does money into advertising?

Answer 14

research and marketing on a national scale

Question 15

How does The Great Depression change advertising?

Answer 15

the hard sell ( you need this) fudging the truth, consumers reports.
Ex; Campbells Soups “everybody needs soap!”

Question 16

What does the FTC stand for and start doing during The Great Depression?

Answer 16

Federal Trade Commission: starts regulating advertisements.

Question 17

World War Two

Answer 17

Production of consumers goods comes to a halt and ad start to promote patriotism, sacrifice and government

Question 18

What did the war advertising council do?

Answer 18

promotes the war efforts

Question 19

What is the advertisement council doing now?

Answer 19

public service for nonprofits and causes

Ex: Love has no labels

Question 20

Consumerism Returns

Answer 20

the war ends, people have more leisure time and more money and more children. TV comes to every home

Question 21

Advertisements and Television

Answer 21

ads with sounds and pictures, you cans see the products in action and unique selling propositions

Question 22

What was the best ad ever?

Answer 22

“Think Small” Volkswagen

Question 23

You and Advertising

Answer 23

We spend at least one year of are life watching TV commercials

Question 24

Super Bowls Ads

Answer 24

$5 million for 30 seconds

paying for access to 114 million people

Question 25

What are ad trends?

Answer 25

Humanizing the brand (telling a story ex: southwest)
Humor, collaborative economy (I need and you have)
You create content (Starbucks cup contest) and viral videos

Question 26

Why do we need advertisements?

Answer 26

Support economic system, new product and inform the public and make media “free”, increase productivity, standard of living

Question 27

Why don’t we need advertisement?

Answer 27

promotes materialism, ads don’t include useful information, media systems don’t need ads and we are defined by what we buy.

Question 28

are ads exploit children?

Answer 28

children see too many ads, can’t differentiate ads and can’t make judgement. Companies sponsor educational materials

Question 29

Can kids recognize brands before they can read?

Answer 29

yes- children ages 3-5 can recognize 50 different brands

Question 30

Consumer Culture

Answer 30

Personal worth and identity from products we buy

Question 31

Ad Strategy

Answer 31

attention, interest, desire and action

Question 32

What the difference between puffery and deception?

Answer 32

Puffery is exaggeration and it legal and deception lies and it illegal

Question 33

Regulation bad ads

Answer 33

cease-and desist, corrective advertising, puffery

Lies: outright, omission and implication

Question 34

What is Branding?

Answer 34

Clear identity for the consumer, a company’s logo or trademark, setting your product apart

Question 35

Is advertising protected by the First Amendment?

Answer 35

Yes-You have the right to circulate goods, services, and images for products
As long as the products are legal
As long as your info is truthful

Question 36

What makes ads controversy?

Answer 36

Violence, secularization, nudity and stereotypes

Question 37

What type of research do advertiser do?

Answer 37

copy testing , recall testing, awareness tests and neuro-marketing research

Question 38

Challenges for advertisers

Answer 38

computer technology, online shopping, social networking

Question 39

More Challenges

Answer 39

return on investment, creativity, prosumers and fragmented audience and global markets