Public Relation Flashcards
What can be Public Relation be?
publicity, promotion (media relations), Merchandising (crisis management) , event planning (strategic planning) , research (government affairs) and public affair (advocacy)
Public Relation can also be..
Spin, misinformation, half-truths and out-right lies
What should Public Relation be
advocacy grounded in ethics
Public Relation is defined as?
Strategies to inform or persuade audiences to adopt a point of view
What is PR job?
To tell a story, manage an image and build relationship
Public Relation is a nutshell
conduct research to craft messages for publics
What is important for people that want to go into Public Relations to know?
They need to anticipate, analyzes, interpret public opinion, counsels management, develop programs of action to achieve goals, and plan to change public opioions
What is public?
Any group of people with a stake in an organization, interest and idea. Ex: employees, media, government, investors and customers
Tylenol Crisis
Johnson and Johnson quick response, pro-active, focus on public safety and told the truth
Chicago 7 people died
Public Relation is…
free, seeks to influences media and other, strategic and is long-term.
What is the goal for PR?
Build Relationships, change perceptions
Advertising is…
brought and paid for, short-term, seeks to influence consumers and strategic
What is the goal for advertising?
selling products, change consumers and behavior
P.T. Barnum
“Without promotion something terrible happens… Nothing!”
How was Public Relations Born?
Politicians, abolitionists, industrialists and entertainers
One-Way Communication for PR
Organization to PR to Public
What is Pr changes?
corporate doctors, PR counselors, damage control and image management
Legacy?
Propaganda- not useful information, disregard for public interest, willingness to serve the powerful, Pr starts to become a profession and provides information-not publicity
PR Changes during the war?
Government war efforts
Ex: Promotes WWI and WWII, shape public opinion and use mass media
Two-way communication
organization to PR to Public
and it flows back and forth
What is the Goal for two-way communication?
To receive feedback
The new legacy for PR
Applies journalistic principles, scientific research and focuses on talking/ listening
What is Advance two-way communication?
expanding consumer culture, organization must know what the public thinks and integrated communication (research, promotion and advertising)
Putting the Public in Public Relations
Assess individuals feelings about an organization issue, uses the information to create campaigns and listen and learns from the public
