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Journalism 101 Exam Three > Public Relation > Flashcards

Public Relation Flashcards

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1
Q

What can be Public Relation be?

A

publicity, promotion (media relations), Merchandising (crisis management) , event planning (strategic planning) , research (government affairs) and public affair (advocacy)

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2
Q

Public Relation can also be..

A

Spin, misinformation, half-truths and out-right lies

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3
Q

What should Public Relation be

A

advocacy grounded in ethics

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4
Q

Public Relation is defined as?

A

Strategies to inform or persuade audiences to adopt a point of view

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5
Q

What is PR job?

A

To tell a story, manage an image and build relationship

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6
Q

Public Relation is a nutshell

A

conduct research to craft messages for publics

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7
Q

What is important for people that want to go into Public Relations to know?

A

They need to anticipate, analyzes, interpret public opinion, counsels management, develop programs of action to achieve goals, and plan to change public opioions

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8
Q

What is public?

A

Any group of people with a stake in an organization, interest and idea. Ex: employees, media, government, investors and customers

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9
Q

Tylenol Crisis

A

Johnson and Johnson quick response, pro-active, focus on public safety and told the truth
Chicago 7 people died

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10
Q

Public Relation is…

A

free, seeks to influences media and other, strategic and is long-term.

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11
Q

What is the goal for PR?

A

Build Relationships, change perceptions

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12
Q

Advertising is…

A

brought and paid for, short-term, seeks to influence consumers and strategic

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13
Q

What is the goal for advertising?

A

selling products, change consumers and behavior

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14
Q

P.T. Barnum

A

“Without promotion something terrible happens… Nothing!”

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15
Q

How was Public Relations Born?

A

Politicians, abolitionists, industrialists and entertainers

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16
Q

One-Way Communication for PR

A

Organization to PR to Public

17
Q

What is Pr changes?

A

corporate doctors, PR counselors, damage control and image management

18
Q

Legacy?

A

Propaganda- not useful information, disregard for public interest, willingness to serve the powerful, Pr starts to become a profession and provides information-not publicity

19
Q

PR Changes during the war?

A

Government war efforts

Ex: Promotes WWI and WWII, shape public opinion and use mass media

20
Q

Two-way communication

A

organization to PR to Public

and it flows back and forth

21
Q

What is the Goal for two-way communication?

A

To receive feedback

22
Q

The new legacy for PR

A

Applies journalistic principles, scientific research and focuses on talking/ listening

23
Q

What is Advance two-way communication?

A

expanding consumer culture, organization must know what the public thinks and integrated communication (research, promotion and advertising)

24
Q

Putting the Public in Public Relations

A

Assess individuals feelings about an organization issue, uses the information to create campaigns and listen and learns from the public

25
Q

Todays Advance two-way communication

A

information goes out and comes in.

organization, pr, public, public, public

26
Q

what is the goal to the advance two-way communication

A

understanding and relationship

27
Q

What is the PR code of ethics

A

honesty, serve publics’ interests

28
Q

What is PR today?

A

Strategic thinking, image management, branding, community relations, promotion and advocacy

29
Q

What is a pseudo-event

A

an event that is created for the purpose of gaining news coverage. This is staged and no spontaneous because there is interviews, press conferences and photo ops.
Ex: hunger games red carpet

30
Q

What types of job are in Public Relations?

A

Community relations, counseling, development, special events, issues management, and media relations

Journalism 101 Exam Three (6 decks)

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