Tel Aviv Flashcards
What is the population of Tel Aviv estimated to be in 2025
500,000 people
Why did Tel Aviv need to rebrand
Population increase led to cramped housing and high property prices. This led to urban decline and population decrease.
By what percentage did Tel Aviv’s population decrease during the mid 1900s
20% moved away because of cramped housing and urban decline.
State some of the main strategies involved in the rebranding of Tel Aviv
- 24-hour city culture developed (youthful population)
- New developments (Israels first shopping mall)
- Local government investment (streets pedestrianised)
- ‘Master plan for Tel Aviv’ approved - 120,000 new homes to start construction.
- Tel Aviv recognised as UNESCO world heritage site
One strategy for rebranding in Tel Aviv was the construction of new developments such as Israels first shopping mall. State some other developments that assisted with the process of rebranding.
- Marganit Tower
- The Tel Aviv Cinematheque
- New embassies moved to Tel Aviv
State the role of three players that have contributed most to the rebranding of Tel Aviv
The role of sport, culture, and business
Many players have contributed to the rebranding of Tel Aviv, identify the role of sport in rebranding
- The city has a youthful population so sport plays an important role in Tel Aviv’s brand which is home to 3 major football teams.
- 2009 Tel Aviv marathon also bought back after 15 years 40,000 annual entries.
- It also hosts an annual night run, women’s race, and mud run (attracts tourists and new inhabitants).
Many players have contributed to the rebranding of Tel Aviv, identify the role of culture in rebranding.
- Tel Aviv is home to over half of Israel’s performing arts centres such as the Habima Theatre.
- The city also has many restaurants, cafes, and has a reputation for being welcoming to the LGBTQ+ society.
Explain the redevelopment efforts that have taken place in and around the Habima theatre
The over 100 year old building has just had a $26 million redevelopment to create Tel Aviv’s cultural square.
Many players have contributed to the rebranding of Tel Aviv, identify the role of business in rebranding.
- Local government organisations such as Tel Aviv Global have turned the city into a place of innovation, investment, and start-ups.
- Tel Aviv global - turn city into global brand hub of innovation using 14km of coast and urbanism.
- Also aims to draw in startups and ‘look east’.
- Tel Aviv smart city - decentralised energy (solar panels) and encouraging green business practices.
Tel Aviv Global aims to turn the city into a place of innovation and investment, one way they aim to do this is to ‘look east’, explain what is meant by this.
Looking to form connections and attract inward investment from East Asian markets.
Tel Aviv’s smart city initiative aims to decentralise energy by installing solar panels on roofs across the city. Suggest why this expensive effort has been so successful.
Solar roof supplies have been sold at discounted prices and the government has provided financial assistance.
Small scale rebranding within Tel Aviv has also been common, explain the main factors that led to the rebranding of Tel Aviv port.
The port opened in the 1930’s but was only used at full capacity for 3 years, it eventually closed in the 60’s were it remained disused until 2002.
Explain the rebranding process at Tel Aviv port
- Redevelopment included new open spaces and boulevards which linked the north to the south.
- Old port hangers and warehouses gentrified to attract businesses
- Redevelopment came at a cost of $5 million
- Rebranding was an instant success with many using facilities before construction had even finished.
Assess the success of the rebranding process at Tel Aviv port.
Many claimed it did not contain enough vegetation and wooden walkways became very slippy. However, it brought international and raised Tel Aviv’s global reputation.
