Technology & The Marketing Mix Flashcards
1
Q
Social media marketing
A
Form of internet marketing
Share and create content on social media to achieve business goals
2
Q
Viral marketing
A
Customers encouraged to share info online about product
3
Q
E commerce
A
Online buying and selling of goods
4
Q
Adv of social media marketing
A
- target customers using social media
- info can be updated quickly
- low costs if just placing adverts
5
Q
Disadv of social media marketing
A
- adverts are annoying
- some customers don’t use social media
- business need to pay for adverts
6
Q
Adv of having own website
A
- have control over advertising
- can put more info in advert
- no extra costs if website alr set up
7
Q
Disadv of having own website
A
- customers need to find website themselves
- website design costs high
8
Q
Adv of e commerce
A
- website can promote business worldwide
- convenient as can be done at home
- dynamic pricing easier
- payment is easy
9
Q
Disadv of e commerce
A
- customer needs internet
- website design must be appealing
- product is not touchable
