Marketing Mix: Promotion Flashcards
1
Q
Promotion
A
Where marketing activities aim to raise customer awareness about brand
2
Q
Types of promotion
A
Above the line (advertising)
Below the line (sales)
3
Q
Main aims of promotion
A
- introduce new products to market
- create brand image
- increase sales
4
Q
Advertising
A
Aims to communicate with customers to encourage to buy goods and services
5
Q
Types of advertising
A
- informative advertising
- persuasive advertising
6
Q
Target audience
A
Ppl who are potential customers of product or service
7
Q
Sales promotion
A
Incentives aimed at consumers to achieve short term inc in sales
8
Q
Types of sales promotion
A
- gifts
- after sales service
- free samples
- bogof
9
Q
Adv of sales promotions
A
- encourage new customers to buy existing product
- encourage customer to try new product
- encourage customers to buy your product
10
Q
Marketing budget
A
Financial plan for marketing of product for a period of time
11
Q
What to consider when doing promotion
A
- cultural issues involved
- nature of product
- stage of product
12
Q
Public relations or sponsorship
A
Concerned with promoting good image for business or products
