Technological & Marketing Flashcards
0
Q
Hardware?
A
Devices used to watch / create content (films in this case).
1
Q
Technological Convergence?
A
where two technologies come together in one device. (eg: the iphone)
2
Q
content?
A
What you play / create on hardware (content = the actual films themselves. )
3
Q
Proliferation?
A
A rapid increase in the amount of…
4
Q
Viral Marketing?
A
A marketing technique aiming at reproducing ‘word of mouth’ usually on the internet and through existing social networks.
5
Q
Guerilla Marketing?
A
The use of unconventional & low cost marketing strategies to raise awareness of a product *can include viral strategies.
