General terms Flashcards
1
Q
what is production?
A
The making of something eg: production of a film
2
Q
what is Distribution?
A
getting the media product out there for consumers
3
Q
what is Marketing?
A
The advertising of a film / targeting of a particular audience
4
Q
What is Exhibition? (in your case)
A
cinemas, in case of the film industry.
5
Q
what is Exchange?
A
the moment/place where the consumer gives their money in exchange for the product.
6
Q
what are audiences?
A
The people who watch / consume a film/media text.
7
Q
what are institutions?
A
companies which are responsible for creating, distributing and advertising information services.
