Syllabus Based Flashcards
Recall “types of markets” - marketing
Types of Markets:
- resource
- industrial
- intermediate
- consumer
- mass
- niche
Recall “factors influencing customer choice” - marketing
Factors influencing customer choice:
- psychological
- sociocultural
- economic
- government
Recall elements of a “situational analysis” - marketing
- SWOT
- Product Life Cycle
Recall the process of “implementation, monitoring and controlling” - marketing
- developing a financial forecast
- comparing actual and planned results
- revising the marketing strategy
Recall elements of “price including pricing methods” - marketing
- cost[-based]
- market[-based]
- competition[-based]
Recall the “pricing strategies” - marketing
- skimming
- penetration
- loss leaders
- price points
Recall “elements of the promotion mix” - marketing
Elements of the promotion mix
- advertising
- personal selling and relationship marketing
- sales promotions
- publicity and public relations
Recall “the communication process” - marketing
The communication process:
- opinion leaders
- word of mouth
Recall “channel choice” - distribution - operations
Channel choice:
- intensive
- selective
- exclusive
Recall the “strategic role of operations management” - operations
Strategic role of operations management: - cost leadership
- good/service differentiation
Recall the “influences” on operations - operations
Influences:
- globalisation
- technology
- quality expectations
- cost-based competition
- government policies
- legal regulation
- environmental sustainability
Recall “inputs” - operations
Inputs:
- Transformed resource
- Transforming resource
Recall “transformed resource” - operations
Transformed resource:
- Materials
- Information
- Customers
Recall “transforming resource” - operations
Transforming resource:
- Human resources
- Facilities
Recall features of “sequencing and scheduling” - operations
Sequencing and scheduling:
- Gantt charts
- critical path analysis
Recall “outputs” - operations
Outputs:
- Customer service
- Warranties
