Strategic Role

Question 1

Strategic Role of Financial Management

Answer 1

strategic role of financial management:
- benefit shareholders in long term
- maximise sales and profitability
- maintain competitiveness

Question 2

Strategic Role of Human Resources

Answer 2

strategic role of human resources:
- the management of the total relationship between an employer and employee

Question 3

Strategic Role of Marketing Goods and Services

Answer 3

strategic role of marketing goods amd services:
Aims to:
- maximise sales
- increase market awareness
- maximise consumer choice and satisfaction

Question 4

Strategic Role of Operations Management

Answer 4

strategic role of operations management:
- cost leadership
- good/service differentiation