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Marketing Strategy And Practice > Swote Analysis > Flashcards

Swote Analysis Flashcards

1
Q

Swot analysis

A
  • Strength
  • Weaknesses
  • Opportunities
  • Threats
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2
Q

Strengths

A

Internal capabilities that can help the company achieve its goals

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3
Q

Weaknesses

A

Internal limitations that can hinder the achievements of company goals

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4
Q

Opportunities

A

Developments in the external environment that the company can use to its advantage

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5
Q

Threats

A

Developments in the external environment that may hinder the company goals

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Marketing Strategy And Practice (7 decks)

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