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Business A level Models > SWOT analysis > Flashcards

SWOT analysis Flashcards

1
Q

What is S in SWOT

A

Strength
Internal feature of the position of business i.e. may include good cashflow, good distribution network

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2
Q

What is W in SWOT

A

Weakness
Internal weaknesses of a business for example weakened brand due to several product recalls

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3
Q

What is O in SWOT

A

Opportunities
Positive potential in the external environment i.e. new markets opening post economic recovery

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Business A level Models (10 decks)

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