Elkington's triple bottom line Flashcards
1
Q
What is the Elkington’s triple bottom line
A
Helps to highlight businesses have many objectives not just profit
2
Q
What are the three bottom lines
A
People
Planet
Profit
3
Q
What is planet
A
Environmental performance of the business
if employees increase there focus on their environmental impacts the business could see greater demand as they are more environmentally friendly
4
Q
What is People
A
Social performance of the business, are they socially responsible for there actions i.e. good working environment etc
